The evolution of a new era of science and fiction began with AI’s (Artificial Intelligence) introduction. The inception of this technology revolution dates back to 1956, and since then it has made its impact in several industries such as Healthcare, customer support, manufacturing, agriculture, IT support, etc.
With AI continually reigning in the world, its impact on web development is undeniable. If you are a web developer or an entrepreneur looking to create a well-renowned brand online, Artificial Intelligence can make your task much easier.
But, before we learn web development and its dependencies on Artificial Intelligence, let's learn about what AI is all about.
What is Artificial Intelligence?
To put it simply, Artificial Intelligence is a stream of computer science that helps humans create smart machines. And these smart machines are capable of performing crucial tasks that a human can do without any supervision. Typically, replicating or simulating human intelligence onto machines is all about AI.
Have you been on e-commerce sites where you have needed to approach a customer support executive for one of your queries or filing a complaint? Did you find instantaneous replies too quick to be made by humans? Well, this is where Artificial Intelligence applies. Machines are capable of understanding the queries you have made and accordingly responds. This not only improves user experience but helps companies use human resources in other significant areas. If you want to know more in detail about the artificial intelligence, read the detailed article “everything about artificial intelligence”.
Impact of AI in Web Development?
The web development field caters to the responsibility of creating a better world for web browsers. They continuously try to develop responsive websites irrespective of the operating system and machine a visitor is using. The AI-based solutions help users with web development in various aspects such as security, quality analysis, coding, user-experience, etc.
Since developers and testers continuously strive to check site performance and improve it, the use of AI solutions can help them significantly. Often, visitors land on your website and leave it immediately, causing a high bounce rate. A high bounce rate can affect your site adversely in the search engine results as well.
But, using advanced and improved AI-based algorithms will help with website development. You can use such solutions for a better user experience and retain the audience on your website for longer.
Further, the Artificial Intelligence concept can also be utilized for checking your website’s responsiveness in various device and operating system versions. This helps developers significantly as they learn about the areas to improve quickly. Therefore, hiring a website design and development company that uses AI-based algorithms for development is likely to make their task easier.
The scope of AI in web development isn’t limited to this much only and further extends to website design and layout creation. Whenever a web designer is trying to create a design, they have to go through many processes before they convert their ideas into HTML code. The implementation of AI helps speed up the designing and development process while ensuring there are minimal or no errors.
Advantages of Artificial Intelligence in Web Development
Improved user experience with Chatbots
Since we are exposed to a pool of content on the web within the range of a few clicks, no one will spend a minute on a site that isn’t user-friendly. Therefore, making your site user-friendly is the prime focus. AI-powered chatbots can help you with just that. They can be implemented on your site to provide users with real-time customization or assistance. They can respond to queries depending upon the context.
Testing might take a lot of time even if there are no errors or minimal issues because one has to debug a bunch of codes together. However, Artificial Intelligence makes it possible for you to execute such tasks with much ease and accuracy.
Before you delve into developing a website, a lot of research is required. You can go for machine-aided research with Artificial Intelligence and reduce the tedious task of research and compiling the web for detailed information. The AI assistant takes care of this job for you.
As digital marketers say, content is the king. However, who would like a bunch of irrelevant content while they are browsing a site? That’s when personalized content creation comes into existence. Artificial intelligence has a much significant role here. The AI algorithms understand user search behavior and past interests and suggest links to relevant content. Thereby, user engagement and retention is significantly improved.
Remember the time e-commerce sites started showing you recommendations of a mobile phone just because you searched for this in the past? AI helps make such relevant recommendations for content to provide an optimum user experience.
Voice search optimization
This is one of the rapidly growing digital marketing trends that is taking over the world of search engine optimization (SEO). More users now rely on their mobile devices to visit websites and often make voice search queries. Consequently, web developers and designers have to build a website that can help with voice optimization and at the same time has to be mobile-friendly. Artificial intelligence can help developers create a fully-responsive website that caters to the voice search optimization (VSO) technique.
Limitations of Artificial Intelligence in Web Development
While there are several advantages of Artificial Intelligence in web development, there are certain limitations too. The implementation of AI in chatbots isn’t very welcoming for users who prefer personal interactions for their queries or complaints. Even though it can provide simple answers to user queries, it may fail to provide solutions to critical problems like a human.
To conclude, Artificial Intelligence has prospects in the web development field even though it has a long path to pave. However, implementing such advanced AI algorithms can help improve user experience significantly. Developers taking the help of such algorithms are likely to have a better development experience.
Therefore, choosing a web development company that uses advanced AI algorithms for development will help you better. Auxesis Infotech is one such name that helps users develop a robust, secure, and fully-responsive website.