If you spend time and money on building a website for your business, you want to know that it will be successful in reaching your target audience online.
Even if you outsource the job to an agency that specializes in building compelling websites, it’s good to know what design details matter most. Keeping up with the relevance of your website is also important.
Take the time to educate yourself on some of the foundational design knowledge, and enjoy running a business website that makes an impact on consumers.
Navigation needs to be easy
Navigating a website should be second nature to visitors. The simplicity of your navigation setup will make all the difference in whether or not web users take the time to really dig into the information on your website.
Stick with the stationary navigation bar to keep things simple. This containerised diesel generator site displays a perfect example of what a stationary navigation addition should look like on your website.
Elements of communication
Take a good peek at your site’s design to make certain that your business pages are encouraging web users to talk with your professionals. Communication makes a world of difference when you’re working to connect with consumers.
Your contact page should give users at least three to four different ways to make contact with the business. You can also add a phone number or email address to the homepage to make it even easier for users to get in contact with your operation.
Using the concepts of SEO
Search engine optimization has a lot to say about how website design is interpreted by the search engines. If you learn about SEO, you will have a better understanding of how your site is read when it is placed in a results lineup.
Good SEO integration will give your website greater visibility online by helping your pages place higher in the SERPs (search engine results pages) when relevant searches are performed.
Keep it mobile friendly
Mobile users cannot be ignored in the design process. There are more mobile users online at any given time than any other access medium.
Keeping up with the trends means that your pages are fully optimized for mobile use. Don’t just trust your design company, and test the site on your own mobile device to make certain it is easy to navigate.
Add social media to the mix
Finally, don’t leave social media out of the equation. You can’t ignore the millions of people who frequent the pages of social media each day. Add social media sharing buttons to your website design, so you have a digital link to the various outlets social media provides.