Looking to hire the best SEO services in town? You’re in the right place. This article will tell you why your website’s domain name matters so much!
If you have recently started developing your website or deciding a name for your website, then it must be difficult for you. Choosing the right domain name is ideal and plays a huge role in ranking your website. The market is changing and the trends are changing as well, so the best thing is to follow them.
Having keywords in the domain name helps your website in ranking and increases your website’s validity and ranking power. Not every website can get the exact same domain name, so most companies opt for subdomains to make sure that their website ranks in search engines.
Since things are changing fast; therefore, having the keyword in your domain is no longer the ideal option. In other words, it’s not the only automatic high-ranking factor.
Is Domain Name Worth Anything?
No matter how much Google’s algorithm changes, the domain name still matters the most. Picking the right domain name reflects your business’s message to the audience and plays a huge role in your marketing strategy. It’s important to choose a domain name that is not complicated and is SEO-friendly.
Apart from the domain name, the TLD (top-level domain) portion also plays a huge role in the process. There are a lot of options to choose from, so which one is your website?
Do you have a .com website? Do you have a .net website? All of this plays a great role in ranking your website. Mostly, .com is recommended for websites and businesses to attract a potential audience. It’s not only because of its benefits but because most users assume that your website ends with it.
Try not to disappoint them!
In addition to this, the URL must look professional and readable. The website domain name affects the user’s perception of your business. Make sure that you leave an unforgettable impression on your audience.
Impact of Domain Names and PPC
Now, the question arises if the domain name affects the PPC of your website.
The answer is yes; the domain names affect the PPC of your website. PPC ads come with low space for ads, so the best thing is to place the keyword in your domain. When people click on the ad, they are generally looking for particular products or services, so having the keyword in the domain can save you from the struggle.
If you’re into Local SEO, then adding the location of your business can further help in ranking your website. You can make use of your domain or subdomain and add the location in there to get on top.
Is Changing Domain Name a Good Option?
Although it’s important to have a good domain name for your website, if your business is already set and running, then it can be disastrous for your website.
Consistency is key in attracting your customers. For instance, using the same logo, same domain name, same business name, etc. can lead your audience to trust you. So, the question if it’s worth changing your website name totally depends on your business’s current standing.
If your companies branding is already bringing you a lot of traffic to the website, then the best thing is to continue using it. You don’t want to ruin your reputation in the online world that can take years to re-establish. Building a brand from scratch is not easy and you might have to put in extra efforts to regain the attention of your audience. So, keep the domain name if your website is already established.
One thing that you can do is focus on SEO, building referral links, getting influential mentions, setting good reviews, and producing quality content. SEO can help your business in getting the attention that you need to increase sales and revenue.
However, if you have a new business and if your audience is not much aware of your existence, then the domain switch can work for you. Since you’re starting out and not a lot of people know about your business, so a domain name change won’t put a dent in your brand’s reputation. However, when you’re thinking of a change, make sure to consider your entire business plan before choosing another domain name. Think about all the future changes, products, or services that you will add to your business and select a domain name that works with that.
No matter what domain name you choose for your website, it must follow the basic SEO guidelines and contain the right keywords to grab the attention of your audience. Have a solid SEO strategy and utilize SEO services from the best of people in the market to stay ahead of your competition.
If you are thinking of hiring SEO services, then let them analyze your business and if your domain name is worth it. The best thing is to involve them from the start of your business, so they can make the best decisions then and there. Some companies prefer to have customized domain names, however, adding keywords in the domain name can help in your search engine rankings.
Domain name plays a key role in deciding your website’s future. If you’re not putting an effort to choose the right one for your website, then you will regret it later.
Nobody likes to see their website going low in the search engine rankings, so take your time and come up with an SEO-friendly and highly effective website name. Use the right SEO strategies to work with it and reap the benefits out of it.