E-commerce of agricultural products are gaining significant traction recently due to easy accessibility. There are various products available on the e-commerce websites from seeds to heavy machinery. Development of information technology is helping farmers in growth of their agricultural business. Evolution of e-commerce platforms has reduced the costs of input and helps farmers to explore new products in the agriculture sector. Development of e-commerce websites has potential to boost five main sectors, which include agricultural input providers, agricultural producers, food manufacturing, agricultural and food wholesalers, food retailers and consumers.
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Among the product type, manure and fertilizer segment accounted for the highest market share in the e-commerce of agricultural products market in 2017, owing to its high adoption among farmers and agricultural companies due to low adulteration in manure, which it helps in growth of the crops and home delivery of product.
Among applications, harvesting segment dominated in the market in 2017. Harvesting is the period when crops are ready to cut from the agricultural land. Mostly farmers use light and heavy weight machinery to harvest the entire crop, as it saves time, energy, and money. Ploughing, irrigation, and sowing does not require heavy use of machinery and these activities can be performed with light weight machinery or manually. The segment is projected to have dominant position in the market over the forecast period.
Easy accessibility of raw materials and, inputs and advanced technology for to grow crops are the key factor driving growth of the global e-commerce of agricultural products market. E-commerce platform offers advantages for agricultural products such as availability of different types of seeds & tools, comparison of quality and prices, and descriptive analysis of products. The person doesn’t have to be physically present to gather the information like in traditional practices. Farmers can sell their products on these websites without having any interference of middlemen. To decrease the input or any other cost farmers and consumers prefer to directly purchase from these e-commerce websites. According to United States Department of Agriculture (USDA) in a report on Indian Mobile and E-commerce Grocery Retail, internet users in tier 2 and tier 3 cities has grown from 4.7% in 2013, to 7% in 2014.
Key players in Global E-commerce of Agricultural Products Market
Key players operating in the global e-commerce of agricultural products market include Alibaba Group, JD, Yihaodian, Womai, Sfbest, benlai and tootoo.
On the basis of product type, the global e-commerce of agricultural products market is segmented into:
Manure and Fertilizer
On the basis of application, the global e-commerce of agricultural products market is segmented into:
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