When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they will do nothing.Don’t worry, we get it: for many business owners SEO is an extremely tricky concept. There are seemingly endless definitions, platforms and metrics designed to help your website win, but unfortunately to the uninitiated these terms can be outrageously overwhelming.
This, of course, is why the majority of business owners enlist an SEO agency to do it all for them. However, if you are a business owner who knows a little about the concept, here are five easy DIY SEO tips you can implement right now.
#1 Fix broken links
These are two SEO pitfalls that should be avoided at all cost. Why? Because broken links indicate to Google that your site is poorly-maintained, and this makes Google think your brand isn’t one worth ranking.
Conversely, Google looks favourably upon a site with quality links, and is far more likely to bolster that site’s search engine rankings.
To fix an internal broken link, all you have to do is rename the link or move it to the correct pages. For external broken links, you can check Link Manager to see why the external link is broken. If the website has changed or been removed, you can simply remove the link or replace it with one that provides your website with value.
#2 Optimise your page titles
Many websites contain poorly crafted page titles. This has a huge impact on a website’s click-through-rate as people don’t trust a website with a questionable title. Try to incorporate that page’s core money-making keywords into the title, without getting too spammy.
Shorter, more succinct page titles often lead to higher click-through-rates as they immediately catch the user’s attention and don’t look spammy. Use the right keywords to create a short, unique and succinct page title and this will do wonders for improving your page click-through-rates.
#3 Optimise your URLs
Whilst on the topic of title optimisation, you can optimise your URLs to ensure they are user-friendly and easy-to-read. Furthermore, they should contain relevant keywords so that users can easily know what to expect on said page.
This also greatly impacts click-through-rates, as people are easily confused by URLs that contain endless X’s and O’s.
Here is an example using hanging plants:
You get the point - clear and concise is the way to win clicks.
#4 Optimise for long-tail keywords
Long-tail keywords, unlike their highly competitive short counterparts, are generally easier to rank for. Through conducting long-tail keyword research, you are providing your website with an amazing opportunity to utilise the phrases people are searching but competitors aren;t incorporating into their content.
There are plenty of ways you can research long-tail keywords including Google Keyword Planner, WordStream, Wordtracker and more.
It’s that easy
These are just some of the ways you can improve your website’s SEO today and without the help of a digital agency. Of course, it might be better they take care of the daily website operation, web development etc. but these easy DIY tips can have a great impact on your website’s SEO-friendliness. Essentially, the more popular you are on Google+, the more likely you are to influence personalized search results with those who are following you. Hence, take advantage of this social network to its fullest extent to reap the benefits.