Thanks to social media and the availability of analytical tools, there has never been a better time for businesses to take a proactive approach to marketing. It doesn’t take flashy TV ads and giant billboards to get the word out anymore. There are several things you can do from your laptop or smartphone to get your business in the market today.
What is a Marketing Strategy?
A football team doesn’t go out on the field without a game plan. Similarly, you need a plan for how you will attract and keep customers. Your overall marketing plan can be determined by using the five Ps of marketing.
Leverage Social Media
Social Media is one of the best tools in your marketing artillery. You don’t even have to use paid ads to reap the benefits of well-done social media marketing. However, you can reach a larger, more specific audience for as little as five dollars a day. The best part about social media marketing is that it is easy to get started. Many brands are collaborating with social media influencers to help spread the word. The best way to get the most out of social media is to create great content that satisfies your prospects. Your posts should be visually appealing and tailored to your target audience. Designs should either initiate conversations or end with a call to action to take the next step and become a customer.
Make Sure SEO is Part of Your Marketing Strategy
Search engine optimization will increase the traffic on your site through organic searches. This is traffic that you don’t pay for through advertising. Search engine optimization combines several techniques to better your ranking and increase traffic on your website. Search engine optimization can be a tricky skill to master. The ever-changing algorithms used by search engines don’t make it any easier. Because this strategy is so important, you may want to hire an SEO agency to do it for you.
Establish Stronger Relationships
Your reputation is a marketing tool on its own. Past customers talk about the quality of your products or services and the customer service they received while working with you. If you want your customers to become brand ambassadors, start providing helpful information from the beginning. This could be as simple as an informative blog on your website. Another way to build strong relationships is via email marketing. This type of marketing allows you to craft personalized communications that your prospects will enjoy reading. Adding value without expecting something in return is a great way to build relationships.
Create an Elevator Pitch
In a timeframe of eight seconds, you should be able to tell someone exactly what they need to know that will compel them to take the next step. Take the time to craft this pitch carefully. A successful elevator speech explains what makes you unique, your specific goal, and what your organization does. To tie it all together, end with a question. This helps negate any possibility of awkward silence and engages your listener. Elevator pitches can help you at networking events, but they can be used any time you happen to run into a prospect.
Like life itself, you will get out what you put in. By building strong relationships, creating amazing content that your audience loves, and optimizing your website to receive organic traffic, you are on your way to becoming a well-known brand that people will talk about.