We are living in the world of social media that has taken over most of your marketing efforts and with 3.6 billion people on social media sites, there is nothing wrong with this paradigm shift. But still, in an era driven by social media platforms, email marketing has not lost its value. Most of the companies out there are still using emails as the star of their marketing efforts and getting palpable results from their efforts.
Everyone owns an email id and everyone opens their email id once a day. This creates a huge opportunity for you to reach the inboxes of your prospects and push them further in the sales funnel. But if you really want to gain a competitive edge through your email marketing efforts then you will have to automate the process instead of handling it manually. With email automation, you will be able to reach more people while saving valuable time and thus this you will increase your operational efficiency.
According to several researches available online, you can increase your revenue by 320% if you will start using B2B email marketing on automation. But if you are still dangling between manual and automated B2B email marketing then here are some of the reasons to make a paradigm shift to automation without any second thoughts.
Personalize customer experience
When emails will be sent automatically in properly personalized email workflows then the content of the email will surely have a touch of personalization in the form of contact information. This simply means that instead of starting the email as ‘Hi there’, you will be starting the email as ‘Hi, John’
You can use the same platform that you have been using for automation in order to add a more personal touch by including the contact information, interest, location of the firm where the prospects work for, and much more. With a personalized email automation approach, you will be able to add a layer of relationship with the customers in the best possible way.
Improved customer retention
The cost of converting a new customer will always be higher than engaging with a new customer and with the help of automated email marketing based on a B2B email database, staying in touch with your existing customers will become much easier. You can simply schedule all your emails so that your existing customers keep hearing from the company without any long gaps. If you will send a simple follow up email like ‘Hi Joe, It’s been long since we last heard from you’ then this type of email will end up in the trash.
But when you will use something like this ‘Hi Joe, we want to inform you that your last purchase of the TurboMachine with us was excellent and now we are offering 20% of the add-ons of this machine’ then your chances of getting a reply will increase.
Scalable marketing strategies
When you send emails manually then the number of emails you send basically depends on the number of employees working on the email campaign. But what you will do if the B2B marketing data lists increases by 200%? Or even when it gets tripled?
With the help of automation, scaling up or scaling down the email marketing campaign becomes a pie since there is minimal human intervention. You can easily set up a system to send emails to everyone who signs in for your newsletter.
When you will be using automated emails then you will have the opportunity to collect a wide array of information about the customer. You can easily find whether the prospect has opened the email or not, used an offer or not, visited your website or not? This type of response tracking will help you in directing your next move and thus you will be able to keep shaping your email marketing campaign to reach the level of perfection.
Drip campaigns are one of the most unique types of marketing campaigns in which a series of automated emails are sent to prospects on a regular interval. If you are really looking forward to keeping your business top of mind then using a drip campaign will be the best option for you but you will only be able to use this campaign when you will automate your email marketing.
All those people who will be interested in your product or service but haven’t made a purchase yet will be targeted through a drip campaign based on B2B marketing data lists.
There are surely many opportunities out there that you can use in order to gain a competitive edge in your business but email marketing is still the most reliable and trusted option. And by automating your email, you will be able to spruce up the outcomes of your email marketing campaign by many folds. Just choose a trusted B2B email database providing company and automate your emails to get the best results.