A lot of business people are now eyeing to increase their business visibility online. Other than being active in social media marketing, they begin to embrace the power of SEO and the benefit it offers when it comes to different types of search engines such as Google. The main reason for this is because when SEO is done correctly by search engine optimization experts, it can significantly increase organic traffic and conversion, thus creating real sales in the process. Also, when compared to traditional marketing such as TV ads, newspaper, and radio broadcasting, digital marketing using SEO is a lot more effective in generating leads. It is also cost-effective compared to other online advertisements such as Google and FB ads since you will only pay a search engine optimization expert once.
Moreover, even if you have little knowledge about Search Engine Optimization and how it works, you can still do maximize the use of SEO in your website yourself.
To help you with this, we have listed essential steps that one can do using SEO to rank his or her website on SERPs.
Start with Your On-page SEO
Most of the time, the reason why a lot of websites find it difficult to rank on SERP is due to poor utilization of On-page SEO. To do this, you must first conduct a simple SEO audit, such as the following.
Eliminate Duplicate Content
Having duplicate content on your website will only confuse search engines on which page should rank first since both contents will compete in SERP. While other search engine optimization experts suggest that it will trigger keyword cannibalization, which also can harm your organic ranking. If you find duplicate content or duplicate keywords, it is recommended to remove or replace them as soon as you can. This will lessen the competition and cannibalization on your website and eventually have a higher chance of getting in the top list of SERP.
Optimized for Mobile
It's been a while since Google updated its search algorithm where its priority is mobile-friendly websites. They are continually testing websites if it passes their Mobile-Friendly Test. If a site passes the said test, then it will undoubtedly have a higher chance of getting in the top list of SERP, so it is better to double-check and make sure that your website is mobile-friendly.
Having a fast loading website is vital if you want to get a high rank on SERP. Google is stringent on this matter and penalizes those who sites that are loads slow. To check the speed of your website, use the Google PageSpeed tool to check your speed performance. These tools are usually used by many search engine optimization experts. Also, the easiest way to help your site to load fast is by reducing the file size of your site's images and videos.
Fix Your Links
Internal and external links can also have a significant influence when it comes to SERPs ranking. Broken links, for example, will only make every site visitor have a poor user experience.
Consider Off-Page SEO
We already know that Search Engine Optimization is an essential digital marketing strategy for every business. It helps improve user experience, reaches your target audiences, exposes your brand and even converts site visitors. But do you know what Off-Page SEO is and its benefits to business owners like you?
What is Off-Page SEO?
If On-Page SEO is any strategy you do directly to your site to improve your ranking in search engines, Off-Page Search Engine Optimization, on the other hand, refers to those implemented away from your website. Its primary goal is to position your keywords in the best positions in SERPs to attract site visitors and promote a steady flow of traffic to your website. In a nutshell, it helps improve your site popularity with the use of link building, social bookmarking, writing content for external publications, local listings, and social media marketing.
Why is Off-Page Optimization Important?
Off-Page SEO is important because if done well, this helps tell search engines that you are a valuable website to other internet users. Every single link you get from other sites will serve as a recommendation from others. If you’re no expert in Off-Page SEO or has no time to do it yourself, it would be best to hire professionals who offer SEO SERVICE. This will ensure that someone who is reliable, knowledgeable, and experienced can work on your Off-Page SEO the right way.
What are the Benefits of Off-Page SEO?
Now that you know what Off-Page Optimization is and why it is essential for your business, it’s time to understand its benefits. Remember, one can only enjoy optimal benefits of Off-Page SEO when you do it the right way – and the best way would be taking advantage of SEO services.
It Helps Increase Your PageRank and SERP Ranking
When it comes to Google, links are considered as votes. However, not all votes are created equal. Some are far superior to others. Google PageRank is the system Google uses to count your links and uses these links to determine which pages are more valuable than the rest. Along with other things, this will determine how well your rank will be in a search. With the help of Off-Page Optimization, you help increase your chances of appearing in a better position in SERPs.
It Helps with Your Website’s Exposure
With an increased PageRank, you’ll have a better ranking in Search Engine Results Page thus improving your chances of exposing your site to potential clients. If they can easily find you in their searches, there is a higher possibility of them clicking on your website.
It Helps to Increase Website Traffic
Off-Page SEO is capable of driving enough traffic to your site and turning them into convertibles. With increased exposure, PageRank and SERP ranking plus an incredible SEO and other digital marketing techniques, you’ll be able to convert potential clients into real customers.
There are many ways on how to build your Off-Page SEO. However, it all depends on your budget, your objectives, and your business needs. Don’t take Off-Page optimization for granted. Take advantage of SEO Miami and maximize your business’ potential to grow, earn and succeed.