Many people think that building an email list is pointless. They think it’s an old form of marketing that has lost it touch. That couldn’t be further from the truth. Building your email list takes patience and strategic planning, but if done correctly from the start can yield some incredible benefits to your business and brand. It can also open your website and business to a completely new target market.
It’s important make the conscious effort to build an email list because it can take your business to a new level. It can increase your websites traffic, improve customer engagements and develop consistency for your brand.
The demand for internet marketing tips and techniques has grown significantly over the past few years and as a result new strategies for online marketing have been born. One of the most popular today is email marketing. Effective email marketing can spread the word about new products and services, content and news about your company. In order to ensure your email marketing is effective you need the proper opt-ins in place.
Opt-in marketing requires the permission of customer before you are allowed to send or promote any marketing materials, usually in newsletter form delivered via e-mail. The more targeted your opt-in email is, the higher probability you have to generate sales and customers. To do this, you must build a laser targeted email list for those who are interested in your niche and want to subscribe.
Let’s take a look at some important tips in order to build your email list effectively right from the start.
# 1) Create an attractive opt-in form on your website.
It’s important that you create good looking opt-in forms that make it easy for interested visitors to subscribe to your content. They are very easy to make and integrate to your website and email provider. A good opt-in form should feature a great call to action with a line for their name and email address.
You should have multiple spots on your website where users can voluntarily opt-in and also pop-up for email opt-ins as people read your content. This can help you get higher quality of email subscribers.
If you are interested in additional email strategies to improve your audience engagement checkout our recommended reading below.
Recommended Reading: 10 Email Marketing Strategies to Improve Your Audience Engagement
#2) Use Drip Marketing
Drip marketing is the practice of sending sequenced emails that go out to your leads and customers based on very specific actions they perform on your website or opt-in forms. It’s an extremely powerful way to automate certain components of your business and scale your business.
Drip marketing also helps to improve how your clients interact with your content and you can make constant improvements in order to make the customer experience better. It can help to enhance the overall communication between your business and the customer without you having to have direct customer contact.
# 3) Provide regular emails and updates to products and services.
A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a brand or its products. If you have a steady flow of newsletters, product discounts, and special offers that go out to customers they will develop a deeper connection with your brand because you are creating consistency with them.
Regular emails will also keep your customers updated on new products and services that you may have and it will help them feel like you are always making an effort to communicate with them.
# 4) Keep a clean and private list.
Never lose the trust your customers that have trusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you.
Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.