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Establishing a Connection between Lawyers and Clients during COVID-19

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Living in today’s world is far from easy, with all the quarantines and restrictions we’re facing. In order to make the most of it, we need to be very creative and resourceful and think about different ways to adapt to this new reality. This can be rather hard, especially if you’re a professional trying to do their job on a daily basis. Law firms are among those businesses that need to think really long and hard to find a way to stay in touch with their clients during the COVID-19 pandemic, especially because they rely on live communication and interaction with their clients. If you’re running such a firm as well, though, here are a few ideas that might come in handy and help you do your job uninterruptedly.

Update your website

If they can’t reach you in person, your clients are going to look for the next best thing – your website. And if your website isn’t absolutely perfect, the chances are these people won’t be able to reach you at all, and that’s practically going to mean the end of your business as you know it. This is why updating your website should be the first thing you do, and you’ll be surprised to learn how effective and useful this idea might turn out to be.

Fortunately, with so many businesses having to update their website at the moment, doing that has become easier than ever. Some of the things you may do include adding a quick message to your homepage, updating the entire website header, and create a completely new landing page for all your COVID-related content. On the other hand, you can always relaunch your website and make it more informative and relevant than it’s ever been, and that’s something all your clients are going to appreciate.

Boost your responsiveness

Unfortunately, making sure your website is amazing and informative doesn’t mean anything if your clients are unable to get to you and talk to you on the phone. This is something most of them prefer doing in this day and age, and having a phone conversation is the next best thing now that live meetings are impossible to organize. But, why is being responsive actually that important?

In short, it’s all about trust. Since your clients can see you in person, you have to show them somehow that you’re still there for them, even though you can’t meet them. And talking over the phone is the right way to do that because it gives you an opportunity to calm them down, tell them what’s going on, make plans for the future, and do basically anything you’d do if you were able to meet them for real.

Change your approach

Even though most people still don’t believe it yet, the fact is that COVID-19 is changing our lives one day at a time. Nothing will ever be the same once this pandemic is over, and the sooner you accept that the better. Since these changes will reflect on your business as well, you need to change your approach and find a way to show your clients you’re still the right law firm for them.

One of the things you might want to consider is switching to professional management software that will make your job much easier and more efficient. These solutions are already used by law firms across the world, from Canada to Australia, and if you’re among the latter, you too should think about exploring a useful legal practice management software from Australia as well. This idea will help you do more work in less time and help you show your clients you’re still the right firm for them and all their legal concerns.

Plan for the future

Unless you’re one of those pessimistic people who worry that this pandemic will never end and that our lives will never be the same, you need to think about the future and start preparing for it right now. This probably won’t be the easiest thing you’ve ever done, but if you concentrate your attention on the future instead of the past and the present, this shouldn’t be that hard.

What this means is thinking ahead and starting to use the same techniques you were using up to a few months ago. You need to focus on the fact that COVID-19 will someday disappear from our lives, but that your clients will still need you on that day, so try to figure out how you’ll be able to help them the most. Stay in contact with them, learn as much as you can about them, and keep talking to them as often as you can.

Staying in touch with your clients won’t be easy, but if you put these ideas into practice, you’ll probably be able to find a way to do that. So, explore these tips and find out which solution works for you the most!

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dan.radak Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.
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