Steuart Henderson Britt said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does”. As such, every business needs marketing campaigns to succeed in the marketplace. Whether your business is a new startup, or a well-established, small or large, you need to tell people about your business. And that's when you need different marketing and advertising campaigns.
You don't need any large sum of whopping amount for advertising and marketing. What you need to do is, spend every penny available wisely to gain maximum benefit.
Here are five ways to advertise your business on a tiny budget that can have a great impact on your business:
- List your Business in online Directories:
Getting your business listed in online directories is one of the easiest ways to advertise your business without spending much. Once you list your business on directories like Google map, Facebook pages, Bing, etc. you will appear in search lists in a short time. You need to regularly update about your business in such directories.
Remember, there are at least millions of people from around the world doing searches on these type of directories. Grab the opportunity by adding your business in directories without any delay. Listing your business in online directories is straightforward. For instance, if you offer website design in Sydney area, just search for keyword like - “Sydney” + submit a site.
This will bring the most relevant listing you can add your website to.
- Use Social Media:
Social Media marketing is a boon for the marketing world. Without spending a single penny, you can make people aware of your business through social media. Make sure, you create business pages in Social Medias like Facebook, Twitter, Instagram, etc. Post regularly about your products and services. Give instant message and comment replies to your followers. It can help to build loyal customers.
Creating pages in social media is an easy job to do. You don’t need to hire an employee for creating pages. You can do it on your own and save the extra cost of advertising.
- Word of Mouth:
Word of mouth is and it will always be one of the most effective methods of decades. According to David J. Greer, "A customer talking about their experience with you is worth ten times that which you write or say about yourself." Try to build a healthy relationship with your customers. Treat your customers' right. Make them satisfied and see how they will pass their experiences to their peers. You better introduce discount offers for those customers who bring other people to your business.
- Attend an Event:
Register your business to attend the events happening nearby your market. All you need to do is pay for the stall and have business cards and flyers. Distribute the business cards and flyers to the people visiting at your stall. Try to give them proper information about your business.
Depending upon the nature of the business, give discount offers to the first 50 customers visiting the stall.
- Online Article Marketing:
You can write and submit articles about your business to relevant article sites or publish on your website. This has always been a powerful tool of marketing for the business. Be sure your article contains the right and updated information about your product and services. This helps to gain the huge number of online audiences and boost the sales level of your products and services.