Not all businesses reach a certain level of success. So if your business has hit a milestone or a long-term goal, you should be proud of what you have accomplished. And as with any accomplishment, your business milestone deserves a celebration.
Most businesses celebrate by handing out their employees freebies, like pens and hats with their company logo plastered on it, but it does very little to boost morale for such a large cost. Other businesses close shop for a day to celebrate, but this can also mean lost revenue that can help you reach your next goal.
But worry not, as these fun and creative ways to celebrate your business milestones can help you commemorate each reached goal while still providing benefits to your company.
Commemorative Plaque or Statue
When your clients or employees step into your office, the first thing they should see is the eye-catching plaque on the wall or the sculpture in the middle of the room that commemorates your business’s success.
Plenty of plaque-making and bronze casting services are available, so be sure to pick one that meets the quality standards you want to achieve in your room. It’s a great piece to have in your office because it can remind your employees how much they contribute to the company and tell clients how successful you are in your industry.
In-Office Catering Lunch
The problem with closing your business for the day to celebrate with your employees is you could miss out on sales or not have customer service available when your clients need it. And after all, you didn’t reach this level of success to waste opportunities by taking the day off.
Instead of going out, treat your team to an in-office catered lunch paid for by the company. Announce it at least a day before, and make sure your caterer has enough food to go around for everyone. It’s a great way to show your appreciation for their contributions to reaching your business milestone. It’s also a great way to boost employee morale, something that can improve their productivity in the long run.
Send Thank You Gifts
Skip the pens and notepads. Try gift baskets, gift cards, and other trinkets with much more meaningful thought put into them. Don't limit the tokens to just employees; thank the customers, clients, shareholders, and suppliers that your business has established relationships. It’s a great way to strengthen professional relationships while thanking them for the help they’ve provided to make your business go far.
Host Special Sales
Publicize business success by doing more than just a PR. Your customers are more likely to care if there’s something in it for them, so why not celebrate your milestone with a sale, discount, or giveaway. It’s a great way to thank the customers who helped boost your sales while attracting new customers to help you reach your next goal. And you still get additional revenue while promoting your success.
Rebrand Your Business
As your business is growing, you may find that your brand needs a makeover. It’s OK to revamp your company’s brand, especially if you feel like your current logo and branding aren’t what you want your business to be remembered for moving forward. Do a complete rebrand or simply create a special commemorative logo to use in your marketing to emphasize your business’s achievements.
Despite celebrating your achievement, don’t forget that your business will now need new milestones to reach for. These ways to celebrate your milestones not only commemorate your success, but serve to boost employee morale, increase brand awareness, foster relationships with your partners, and get more customers to notice your business.