Instagram is undoubtedly one of the most popular social media platforms. With over 1 billion active users, and more than half of this population being people younger than the age of 34, Instagram has helped a lot of brands grow a huge customer base. One-third of the most viewed Instagram stories are from businesses.
With over 200 million users visiting at least a business profile every day, Instagram is a sturdy audience building and marketing tool that, when it’s appropriately utilized, generates a lot of income for brands and organizations.
Instagram is such a powerful platform for marketing that marketers in the United States who incorporate influencer strategy into their marketing strategy spend 69% of their influencer budget on Instagram. While they spend 69% of their Instagram ads on the newsfeed and 31% on stories, 73% of teens believed that the best way for brands and new products to reach them is Instagram.
For your Instagram to be of great benefit to your brand, you need a substantial amount of following. When gaining more followers on Instagram, keep in mind that about 48 million accounts on Instagram are fakes, so focus on gaining actual and organic followers. Fake accounts don’t convert or translate into a meaningful audience for your brand.
Ways to Get Instagram Followers
Make the most of your bio
Your bio is the very first thing your follower sees when they click on your handle. Create a fascinating and compelling bio to get Instagram followers. Include keywords related to your brand and industry in your name field. Bear in mind that the name field is different from your username and handle.
Make the most out of the one clickable link on bio. The link can be to a limited offer or subscription to your newsletter. You can change the link regularly and hook up your followers with goodies. Also, include your contact details.
Have a Content Strategy
You aim to get more Instagram followers. Therefore you need to have a strategy. Create a theme and stick to it. The content you put out must have a peculiar motif, and if you put out content haphazardly, you would have a hard time getting more followers. Also, consistency is vital. To get Instagram followers, you need to be consistent in the content you put out. You should create a schedule and stick to it. Various tools such as Later can help you plan your posts.
When creating your strategy, do not forget to define your target audience. You need to figure out who your audiences are, their age group, employment status, how they use Instagram, etc.
The Instagram Nametag is a code that can be scanned and links directly to your profile. This code makes Instagram users follow you instantly, and this is a very effective way to get Instagram followers. The nametags can be placed on various materials, such as clothes.
The great thing about Nametags is that you can get new followers anywhere without them having your handle. Your Nametag can be accessed by tapping the three lines at the top right corner of your Instagram profile.
The purpose of hashtags is to help people find the content they are searching for or content they are interested in.
To effectively use hashtags, you need to search for the commonly used hashtags that relate to your brand and share posts using those hashtags. You can create your hashtag and get your audience to share posts using it. Hashtags are an effective way to get Instagram followers.
Engage with other users
Start and join in conversations. One of the things a lot of people overlook when they’re trying to get Instagram followers is personal relationships. People interact with brands via social media more than any other means; therefore, try to answer as many questions as you can and interact with your follower base.
Participate in conversations that revolve around trending topics, comment, and interact. The more interactions you have, the more feed you generate, and the more exposure your account gets, and this makes you get more Instagram followers. Another way of gaining more engagement is by running social media contests.
Use the interactive features such as mentions, location tags, and so on to boost engagement.
Make use of Analytics
Analytics give you insights into how your social media is faring. Tools like Social Blade and Social Rank help you track stats such as follower growth. When properly utilized, analytics will help you get Instagram followers.
Cross-Promote Your Social Media
When we say cross-promote, we mean to promote your Instagram on other social media. To get followers on Instagram, people need to find your account. Cross promoting your social media is especially easy when you already have a following on the other social media, just post a link to your Instagram on social media and watch your current followers migrate.
Remember the Aesthetics
Instagram is a social media platform built for image sharing, and it stands to reason that people would come to look at pictures. Get more Instagram followers by posting attractive pictures with really great color schemes. You can also turn texts into images and posts.
Only post what your followers want and can relate to. However, when doing this, try not to copy exactly what has been done or is being done by your competitors.
Utilize Instagram Stories
One-third of the most viewed stories are from business pages, and a lot of people have said that they became interested in a product after seeing it in stories. Over 500 million people use Instagram stories every day.
Follow relevant users
Another way to get Instagram followers is by simply following people. If you want to reach a new audience, then search for accounts that are related to your brand and follow them. Following the relevant accounts can help you grow your account when they follow you back. However, following too many accounts at once may put restrictions on your brand account.
Just having a great idea or content to share is not enough. To create value for your brand using Instagram, you need a considerable amount of followers. Follow the steps laid out above to grow your account and get more Instagram followers.