The sprawling online network has been one of the most incredible achievements in modern history. The ability to do nearly anything imaginable exists in the realm of the internet. As an online business owner, you are already a step ahead by keeping your business on a virtual level and being able to reach out to consumers over the network. You probably have also wondered what you can do to continue to help your business grow and get more clients. This would typically include driving more visitors, or traffic, to your online business. Below you will find a list of the best ways you can help get more traffic coming through your online business.
Pay Per Click
Most of the traffic to your online business likely comes through inbound links, which people find scattered about the internet. Very rarely do clients actually put your website directly in the search bar on their web browser, unless they are a dedicated returning customer. The average user likely finds a link to your website through a search engine, an email campaign, or an ad on a different website. One of the most effective ways of generating more traffic to your website is by PPC (pay per click) and ads.
Search engines give companies the ability to bid for being the top result in search queries from users online. When a user types a keyword into the search bar, they are expecting to find reputable and valuable information as quickly as possible. Users generally only look at the first 4-5 results on every result page, so it is incredibly valuable to be one of those first results. By looking at your website and what you offer as a business, you can bid for certain keywords in specific demographics in order to be near the top of search results.
Influencer Marketing and Influencers
Additionally, you can pay for ads across popular social media platforms as well as generic ads that show up on websites. Ad campaigns are generally pretty affordable and is a great way to drive more traffic to your website. A simple campaign could generate up to a 50% increase in your daily traffic. The more people visiting your website, the more likely they are to participate in what you have to offer.
With the popularity of social media, it is also possible to get paid influencers to represent your brand. This is generally easier when your business provides a product that can be sold retail, but it is still possible for influencers to showcase other businesses. For example, if your business is for website design, you can pay influencers to talk about your business and what you have to offer on their social media platforms. With a link and a shout out, you could be generating much more traffic on your website than you ever would have expected.
A lot of people like to participate in learning and activities online. Some of the learning can come in the form of blogs scattered about the internet. As an online business, you should consider either making your own blog that you keep updated every other week or every other month and talk about your product and your journey as a company. Additionally, you can post your own content about your online business on other blogging websites to help generate traffic to your business.
Contests and Giveaways
Everybody likes a good contest and a fun giveaway. While a lot of traffic generated to your business from a contest or a giveaway is often short term, it will generate future clients and traffic overtime, especially when you are consistent with what you offer. There is also a delicate balance that you must maintain when offering anything for free or at a discount. Customers can also spot a fake giveaway or contest from a mile away, so be sure that what you offer is unique to your brand, your philosophy, and your product. The more genuine you are with what you offer, the more likely you will have increased demand as well as increased traffic to your online business.
It does not take a whole lot of work to begin driving more traffic to your website, but it does take persistence and dedication. While the steps above could help you both in the near future and in the distant future, it is important to understand that you will need to spend time truly understanding each method and be sure to get things done right before going forward. If you are in the process of looking to do any of the steps above, be sure to speak to a professional who can help you get started.