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Going international: how to prepare your e-commerce business for cross-border sales?

Adjusting your online shop to international sales can be a step forward in business development. Are you wondering how to do it effectively? Which tools and tactics to include when carrying out this transformation? Here are some tips you may find handy.

The online sales sector has grown big in the last decade, and everything indicates that it will continue its expansion in the following years. Cross-border sales are increasingly common, too, since online platforms provide easy access to vendors from all over the world. For the sellers, that comes as a great opportunity. They can expand their target group, build a strong international brand and multiply their revenues. No wonder that more and more e-commerce business owners decide to introduce cross-border sales, shipping their items to places all over the world. 

However, expanding the reach through campaigns aimed at an international audience and other marketing tactics is definitely not enough to drum up cross-border sales. To make this transformation successful, you'll need some adjustments that will encourage your clients to finalize the purchase process. What are they?

#1 Make your design and website structure is appealing to international audiences

If your platform is minimalistic and uses and uses an international visual code, you most likely won't have to change anything. However, in the cases of more extravagant layouts, it's worth rethinking it in the international context. Maybe the idea won't be clear for your foreign clients?

#2 Avoid the payment restrictions

Have you noticed while looking through the statistics that your international clients often abandon their cart at the very last stage - just before paying? The problem may lie in the payment system. Make sure that the client has access to all the payment options he's used to - like the card (MasterCard, VISA, American Express), Discover, and internet wallets, like

PayPal, Google Pay, and Apple Pay. Avoid using geo-blocking in any form and accept different currencies if possible.

The best solution is to choose a platform that makes the payments as simple and smooth as possible. Some, like Shopify, have special adjustments for cross-border sales. You can read more about it at

#3 Translate the website

Don't let your clients rely on automatic website translation. It may be a source of some misunderstandings that can affect the image of your brand. Instead, translate your e-commerce website to few most spoken languages at least - or these related to your main foreign target groups.

You must hold a robust online presence in case you own a business that sells a tangible product. However, because of the vigorous competition in the world of e-commerce, it might look a bit hard to achieve the desired success. You must remember that you are not only competing with the regional businesses of the same vertical, but also with giant business giants. If the visitors visit your online store and make a purchase, make sure that they find the process convenient. Every extra step in the process enhances the chances of leaving the transaction midway.

It will help your site to work with optimal speed and award it with the right plug-ins. Hope this helps!! Remember these four awesome tips while developing your e-commerce website or buying a custom-designed one, and enjoy the best benefits of the same. So, these were the keys to develop a good e-commerce website. Opting out the use of PHP scripts will also help. Even you own a freelance market place.

Incorporating these tips can result in better sales and conversion rates!

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