Ecommerce has absolutely taken over the world. Not only has it accounted for almost a third of all sales in the United States in 2019 alone, new innovations in machine learning and emerging payment methods means that the trend is about to explode even more. If you are an ecommerce vendor, competing against the almost endless sea of new competition can seem like a very daunting task, but with the right marketing strategy in place, there is no doubt that you will still be able to compete. With that said, here are some of the best marketing strategies to grab your customers’ attention.
Social Media Marketing
You are probably already well aware of this, but all eyes nowadays are fixated on social media. Social media is being called by some people as society 2.0 as it has created a new way for people to interact with each other seamlessly, no matter where they are. It only makes sense that most companies are taking advantage of social media to boost their marketing strategies.
To this day, Facebook remains the social media kingpin in the United States. Not to mention that Facebook has an incredible wealth of data that makes their targeted marketing technology so accurate. If you like something on Facebook or if you view at an image for too long, Facebook will get the idea that you are interested in something similar and will use it to fine tune its recommendation engines. For you to succeed with Facebook marketing, the most important thing for you to learn is how to clearly define your target customers.
More than any other social media platform, Instagram is all about the visuals. This is the place where you can unleash your most beautiful looking product images and professionally edited videos to capture your customers attention and peak their curiosity.
It is no surprise that the world’s greatest search engine is also the world's greatest search engine for products. When people search for products first, they do not start with ecommerce websites, usually they just Google it, and Google compiles data from various ecommerce vendors to contextually match the context of the search with precision. Using Google shopping can help you compete with even some of the biggest commerce vendors like the likes of Amazon.
Abandoned Cart Recover
This one is particularly frustrating for ecommerce vendors. A customer goes on the website and spends time picking the right products, they proceed to the checkout page, but then they leave the website altogether without buying the product. It is a mistake to think that this is a lost sale, you do not really know why the customer abandoned his or her cart. You should make it your business to find out so that you can offer the right rebuttal to the customer’s objective and turn that abandoned cart into a sale. There are two ways you can do this, through email or through SMS. Let us take a closer look at both methods.
Email Cart Recovery
So far, email cart recovery is the most popular way for companies to compel customers to recover their abandoned carts and finish their purchase, but they are not without their problems. First of all, you cannot stop Gmail from placing your abandoned cart recovery email into the spam folder if it deems it as such. Second is that customers look at email cart recovery emails and they reject them right away because they feel rather impersonal and robotic. If you use email cart recovery, you should make sure that the email feels as personal as possible, let your customers know that you are talking to them specifically.
SMS Cart Recovery
An abandoned cart text is a newer but very effective way to recover abandoned carts, especially if you use the right process. The right process involves being very personal with the SMS, don’t it sound like such a generic message sent by a machine. People, afterall, do not want to talk to robots. Offer a discount so that your customer will be more compelled to finish the sale and make sure that he or she would feel like the choice to finish the purchase was the right choice.
These were some of the ways that you can use digital marketing to grab your customers attention. No matter what method you use it is important to remember that customers do not want to be treated like random facts and figures, but as people. Make your marketing as personal as possible and you will have customers for life.