Today’s subject is how to promote your business on a budget. Everybody knows that marketing is an essential part of every business. Even if you are an established business, you cannot afford to skip promoting your products. Just look at Coca-Cola, they are a billion-dollar company and they still invest tons of money in their marketing campaigns.
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However, Coca-Cola spends ludicrous amounts of money on their promotions and the majority of businesses can’t afford that. Now, you might be wondering what options do small businesses have when it comes to marketing their products and not ending up broke. Honestly, a lot of them. Internet and technology have opened relatively cheap and easy ways you can promote your business and we would like to show you some of the most effective ones.
Talk about your business
Talking about your business on various platforms like podcasts, talk shows and radio stations is a great and fun way of promoting it. Now, don’t get us wrong, you probably won’t be able to get a spot on the Late Night Show with Jimmy Fallon, but if you visit some of your local TV stations, they might be looking for some guests to fill in. The same goes for radio stations. If your local radio show has a free spot in the morning show make sure to get it.
Podcasts, on the other hand, are a bit different, but they are still worth your while. Most podcasts are run privately, so you should contact the host and persuade them that you are worth having on as a guest. Also, if you manage to get a spot, make sure that you are knowledgeable about what you came to promote. The last thing you want is to show up and waste your host’s time. Not only will you make a fool out of yourself, but you’ll also make your company look like a joke.
You can’t avoid social media in this day and age. They are simply everywhere. Sure, they started as a communication tool to bring people together, but they ended up becoming much more. Top social media platforms like Facebook, Instagram and Twitter have become the best marketing platforms.
Whether you want to promote your business through your social media accounts or you want influencers to do that for you, or even just pay for ads to run on them, social media platforms have slowly started to take the spotlight from the TV when it comes to marketing. Running ads on TV is expensive, but running ads on Facebook is not and on top of that, you can customise who to target and when. Simply, a much better solution for smaller and niche businesses.
Freebies and promotional material have been a part of marketing campaigns since their inception. People love free stuff - who can blame them? Even though stuff like pens, calendars and coupons are a bit outdated, they still get the job done.
However, if you want to step up your freebie game, we suggest choosing a more creative route. Consider making gift bags filled with various items like custom USB sticks, mugs, chocolate, fidget spinners, or anything else that crosses your mind. This way you will show your customers that you really care, while making them feel less of a sell-out for some free stuff.
Lastly, let’s make a quick mention of flyers. This old-school way of marketing still does magic. Simply, design your flyers in a fun and interesting way so they can grab people’s attention, and distribute them throughout the area. Just don’t go all-in in one day. Run your flyer campaign for a week or two and cover as much ground as you can.
And that is all from us. We hope that you’ve learned something interesting from this article. Sure, marketing campaigns are not fun for the most part, but they can help your business a lot. Just remember to treat your potential customers like people and not like moneybags.