Growth Marketing agencies help companies achieve their revenue growth goals by pursuing a core strategy that includes marketing, sales support, technology, and growth hacking. Growth Marketing Agents in contrast to traditional digital marketing agencies influence more than just KPIs and influence the development of product and service offerings. Growth Agencies offer performance marketing services such as SEO, content marketing, growth marketing, and experimentation.
A growing business has to do two things. It has to grow its sales volume while also growing the efficiency of its workforce to be able to serve customers in the new volume of business. There are a number of strategies that can help a company increase sales volume, most notably marketing. Companies hire sales agents to sell products or services to new customers and to current customers that would prefer to spend a larger portion of their budgets on the products and services.
A Growth Marketing Agency engages in this type of sales activity by developing a strategy that communicates the need for the company to market its products and services to new customers. This strategy includes an analysis of customer behavior trends to build a performance marketing plan.
Growth Marketing Agents have the skills and skillset to deliver the best marketing strategies to customers that positively influence growth and innovation.
Growth marketing agencies adopt a data-driven approach and conduct several experiments to see what delivers the best results. You may have heard that growth agencies call themselves "full-stack" because they merge several aspects of marketing. Growth agencies are staffed with data-driven growth marketers who see the big picture and experiment with one or two metrics or results, commonly called the North Star metric.
What is growth hacking?
Growth hacking is the concept of using novel methods to increase the flow of traffic and improve conversion rates, for example:
- Search Engine Optimization (SEO)
- User Engagement
- Personalized Media
- Online and Offline Marketing
There are more than a hundred different examples of Growth Hacking in action today. These growth hacks are just a small sample of what is possible.
With growth marketing agencies, the goal is not to grab the number one spot. Instead, the goal is to determine the sales opportunities and then follow them up with greater marketing.
Whether you’re a startup, or a Fortune 500, the fastest way to set yourself apart from your competition is with organic traffic.
Organic Traffic. Learn to use the right keywords to target the best leads. For example, if you are running an ad campaign to sell a medical product to dentists, you want to go after people who are in your target market to target the best leads.
Once you have identified a problem you want to solve, you will want to identify who has the skills, knowledge and experience in solving the problem. After some research, you will come across various agencies claiming to have the knowledge and skill required for the job. These agencies are usually small and specialize in specific activities. You need to select the right agency carefully. Many agencies claim to have the best domain expertise. However, not all agencies possess the expertise. You should choose the right agency based on its reputation, understanding of your industry, core competencies and the professionals that you hire. You can also opt for a corporate website as a starting point, which allows you to go through the agencies' work.
The best growth marketing agency will help you focus on reaching a new generation of audience and generate new sales, provide industry expertise and increase sales capacity, through customized plans that include ideation and execution. The best growth marketing agency can offer technology-based strategies that effectively utilize AI, robotics, AR, VR, social media, analytics, and crowdsourcing, as well as build an amazing talent management structure. This strategy leads to an increase in customer satisfaction and lower customer acquisition costs while achieving desired business growth goals.