How Digital Marketing is Reshaping Business


Digital marketing involves reaching targeted audiences through the internet. This is a marketing strategy that companies have embraced and utilized to the fullest especially now that technology has taken over a lot of things. Digital marketing attracts customers through social media platforms, email marketing, content creation, and search platforms.

The 5Ds of Digital Marketing

There are different ways in which firms can reach their customers. Below are the 5Ds of digital marketing.

Digital Devices

When a company chooses to market its goods and services digitally, the consumer has to have internet connectivity for the marketing information to reach them. The first D stands for digital devices which means that consumers have to be using certain devices for the message to get across to them.

These digital devices include laptops, desktop computers, tablets, smartphones, gaming devices, and TVs. Through these devices’ consumers can get marketing information via mobile apps and companies’ websites.

Digital Platforms

Digital marketing happens in different platforms that a firm decides to use. The various platforms often require personalized accounts for instance under a company’s name. A company has to choose which platform their target audience uses most.

For instance, if the products or services that a company produces targets young people, it may choose to digitally market themselves via Snapchat and Instagram as those the platforms that young people are glued to. Other platforms that companies digitally market are YouTube, LinkedIn, Instagram, Facebook, Google, and Twitter.

It is upon companies to task themselves in doing some thorough analysis of what platforms their target audiences prefer, they could also consult an international advertising agency to assist on the same.

Digital Media

Digital media refers to the channels through which firms digitally relay their marketing information. These media channels are used by companies to advertise themselves. They are channels that are owned and paid for by companies and they include search engines, messaging, emails, and social networks.

Digital Data

This data is that of the companies target audience and the patterns of how their audience engages with them via the various platforms. It is important for a company to take note of how they frequently interact with their target audiences and if the advertisements work positively for them.

Digital Technology

Digital marketing encompasses the use of technology as marketing is done digitally. Technology is defined as knowledge that is scientific that is applied to achieve goals. Companies reach their target audiences via their websites and apps that they have come up with and contain information about them.

Companies will not advertise via technology but can also earn money from engaging with their audiences. An example of how they could earn is through YouTube whereby they could post a video of a product or service being advertised. YouTube pays people who have accounts with them via the number of clicks one gets.

As much as people click on the video they post, will keep amounting to more money and their agenda of them creating awareness about their product will also be achieved. This hence shows that technology could make a firm earn money and as well win customers through it.

Technology is a powerful tool that companies should invest in. They could do this by sponsoring their posts on the various social media platforms they have a base in and also revamp their advertisements over and over again. Despite a company being an old brand, they could bring a new freshness to the public via technology for example by being interactive on social media and once in a while rebranding themselves.

Rebranding could be through changing their slogan, color, or even their packaging but at the same time passing across the message to their customers that the product remains as it was in the past.


This article looked into the 5Ds of digital marketing which are digital devices, digital platforms, digital media, digital data, and digital technology.