It's challenging to get high-quality backlinks. However, the vast majority of people reading this post know that building backlinks is an effective way to improve your search engine rankings. On the other hand, suppose your superior or customer doesn't grasp it. Asked why so much time and effort is being put into obtaining backlinks, particularly since the most important backlinks are so hard to come by, what should you say?
Backlinks may benefit your company in seven different ways, but only one of them is directly related to search engine results. If you take the time to read this post, you'll be more prepared the next time someone asks you a challenging question and wants you to show your value.
1. Backlinks help you rank higher in search engines.
That much is obvious, don't you think? Our journey to this point has been aided by the efforts of search engine optimization. We want to rise in Google's ranks, not only for our own egos but for the benefit of our websites. Buying backlinks is the best approach to improve your SEO rankings. There are many more ways backlinks can help, and if we stop there in communicating the worth of our job, we're doing ourselves a disservice.
2. Backlinks are a great way to attract new consumers.
Gaining a high-quality backlink from a high-quality site is the best feeling in the world since you can immediately witness an increase in traffic. Many people visit these types of websites, and when they see something they like, they click on the hyperlinks and end up at the destination website. The result is genuine traffic. Because the individuals that click are likely to be good about you, they've just seen you on a credible source, read what that publication has to say, and they've opted to click through. In doing so, they become qualified leads who are more likely to purchase from you or sign up for your mailing list.
3. The creation of new backlinks increases the number of existing ones.
Gaining additional backlinks without asking for them is the next best thing to getting high-quality backlinks. It's very uncommon for readers to establish their own blogs, and many journalists like writing about what they discover online. For example, they'll write about a topic that interests them and link to the original article. They may even link to your blog.
For instance, a savvy baker quit his job to start his own little company. For the sake of amusing his co-workers, he decided to write his resignation on a cake and serve it to them. More backlinks came as a result of The Guardian publishing his article.
4. The power of backlinks doesn't go away.
Month after month, year after year, backlinks keep working for you. For years to come, 'mature' backlinks that have been there for a while will continue to boost your rankings, drive traffic, and be mentioned in the media.
For instance, it took us almost five years after the initial April 2013 story broke to learn about the Mr. Cake example in a BBC news report published on September 6, 2018. In terms of long-term benefits, this one is generally overlooked. Link analysis of some of your most successful pieces, published on both your own site and on other sites, is worthwhile, and you may discover examples to share with your customers.
5. Trust in your brand is increased through backlinks.
You'll get a lot of confidence from prospective clients if you're featured on and linked to by some of the most popular blogs and news outlets in your field. When people have faith in you, they're more inclined to purchase from you. Businesses that are referred to as "complementary" are more likely to provide business chances. If you send out a press release or request a guest post, publishers are more likely to contact you and ask for an interview.
6. Quality backlinks are a source of self-satisfaction and self-worth.
The value of high-quality links can't be overstated. You may use "as featured on" followed by the logos of major blogs in your sector to show that your content has been seen by a wide audience. Create a press page like Kade & Vos, a plus-size fashion retailer. But these kinds of sites aren't only for bragging rights. As a result, other bloggers and journalists will see that you are aware of what the media is looking for, which may lead to more interviews and more news coverage.
7. Backlinks increase your ability to perform favors for others.
To get high-quality backlinks, you need to create links with influential people. When you ask for influencers, you should also be offering them something in return — it's a two-way street.
So, don't be afraid to provide backlinks to other websites that have earned them. What a great method to show your gratitude for someone else's generosity — and who knows what you'll receive in return!