Digital marketing is important for any business, and each marketing strategy plays a different role in your brand’s growth. One such digital marketing strategy brands nowadays opt for is Digital public relations.
Digital PR manages a brand's perception in the online world using content written by journalists, bloggers, and influencers. It allows organizations to go beyond the traditional press release by combining a strong brand message and engaging storytelling to achieve their desired brand objectives.
Digital public relations can give you better coverage by creating engaging brand content and compelling storytelling. In addition, it has some direct and indirect impact on your brand.
However, before you plan to launch your PR campaign, make sure you have set up your goals to know how it performs. Digital PR has the potential to revolutionize your complete brand image.
Here are some ways how this strategy is transforming businesses.
Improve SEO and Rankings
Posting on a high-quality and authoritative website helps businesses get quality backlinks which are considered one of the most vital benefits of digital PR. Your content will reach its targeted audience, and thus, it will push up your Google rankings. As the ranking gets higher, your website tends to get more traffic.
Boost Website Traffic
The PR content can link back to your website by attracting more domain resources and targeted audience, attracting more audience, and drawing several visitors to your website. As people visit your website, the sales tend to go higher. Boosting website traffic is not the main objective of a digital press release, but you can consider it a side benefit.
Enhance Business’s Reputation
There will always be a chance where a consumer will have a bad experience with a company's services, and they would like to post a negative review. As per Marketing Charts, nearly 50% of consumers are more likely to post negative company experiences on social media.
That’s where digital PR comes into the picture. It can help businesses drive their reputation in a way that they want and offer a crucial opportunity.
Apart from crisis management, increasing your brand visibility on social media also boosts your business reputation and positively impacts your targeted audience.
Generate Relevant Links from Credible Sources and Sites
Consumers believe something when the information comes from respected, trusted sources. They start seeing the brand as a valuable information spot. Moreover, getting links from third-party, valuable websites is the proof of a 'vote of confidence.'
Digital public relations are the go-to digital marketing strategy since the top-ranked websites worldwide help businesses get links from credible sources and increase trust among their consumers.
A reputable PR agency knows very well that a business needs to generate sales and is looking forward to seeing an ROI from its substantial marketing investments. An effective Digital PR campaign will generate good leads for your business, and high-quality content published on your website can help channel those leads and turn them into your long-term customer.
In addition, you can publish that single blog content in a different form, add some more relevant information, and can distribute it in different content types:
A guest blog post
A LinkedIn post
An article in the local newspaper
A short YouTube video
Digital PR is all about conveying your brand's message to your targeted audience through a press release. The above-listed are some of the benefits your business can get from a digital PR campaign.
So, make a solid PR strategy, set your goals, find a well-experienced writer to create media stories for your business, prepare a list of credible sites where you can post your stories, and you're all set to transform your brand image.