Pay Per Click (PPC) is designed to boost your website traffic and conversions exponentially through effective advertising campaigns. PPC is a popular way of achieving website traffic in the present time as it can be used for businesses that just started as well as those that are already established for a while. This marketing service can significantly help your business by letting you connect with target customers easily and efficiently.
PPC will allow you to gain visibility without spending thousands on marketing and advertisements. Through this particular service, you can even reach out to customers who are actively looking for your service or products; thus, making your marketing strategies effective and efficient. Aside from being very budget-friendly, one major advantage of using PPC is that you can check how well your marketing campaign is doing through PPC statistics such as impressions, cost per click, click-through rates, etc.
The goal of this article is to help you increase traffic and conversions organically. If you are here to gain insights about the same, this article is for you.
Although PPC services are huge right now, many online entrepreneurs still don't know the ropes of this powerful internet marketing strategy. PPC becomes effective when you incorporate it into a marketing strategy that includes SEO, email marketing, and social media techniques.
Here's how you can leverage PPC management services to achieve your business goals:
1) Increase your on-page conversions:
Every second there are 40,000 searches conducted via Google. Notably, 3.5 billion searches per day are recorded in the US alone and an average of 2 Billion globally. This means that businesses can reach each of those billions of users through search engines (PPC or organic traffic) and their significant chances of conversion. It is estimated that at least 25% of online and offline sales rely on search engines for lead generation.
2) Drive immediate results:
PPC advertising (pay-per-click) provides an immediate benefit. With pay-per-click advertising, you’re paying to push your listing in front of people searching for your business (this is just one kind of PPC advertising). These ads can be shown in the SERPs themselves, or through AdWords ads.
So, whether you’re in the initial stages of your business or growing like crazy, there comes a time when you need to quickly add new customers and generate leads. These are the times when PPC can help you grow faster than ever before.
3) Attract quality leads:
Search engine traffic is the best. You do not have to try and persuade people to buy what you are offering. Instead, you provide them with the information that they are looking for. They come directly to your company or business because they are ready. You are ready to solve their problem.
Traffic from search engines is the best option when you need to generate quality traffic to your website. People are searching for something they want, not just clicking on any advertisement they see. It makes sense that they would enter the search keyword in Google hoping to find a solution for their problem. This is exactly why search engines were invented – to help people find what they’re looking for.
4) PPC is scalable:
There are a lot of benefits to PPC advertising. It is arguably one of the most cost-effective ways to drive revenue and increase customer awareness for your company.
An easy way to do a quick analysis of your PPC campaign's ROAS is using the Google Keyword Tool to find out which keywords are bringing the most traffic to your website and seeing how much each keyword costs in comparison to how much you earn just by having someone click that keyword and the changes reflect in your dashboard almost immediately.
5) It is not dependent on Google’s search algorithm:
Organic listing results are great, but they can be quite risky. If Google changes its algorithm or your website is penalized in some way, you could find your business struggling to gain visibility.
Paid search (PPC) advertising is different than organic SEO. Although both require you to optimize your landing page, with PPC you are under less pressure from Google changes, and it’s based more on traffic and return on investment (ROI). The main advantage of PPC is that you know how much money you will spend before the campaign starts. The main advantage of organic search is that with keywords like “online gambling bonuses” you do not have to commit to a monthly budget.
6) PPC helps build your SEO roadmap
Using PPC data is a method of trying to ensure that SEO and PPC are working together, rather than at odds with each other. PPC data gives you absolute clarity about what drives traffic to your website, which in turn helps you optimize your SEO strategy. Since you can see the search query that drove each conversion (along with keyword rankings), it’s easier to build out your long-tail keyword strategy.
7) PPC enables precision targeting
Your ads will be displayed in a precise way. You can target the website of your competitor if you want. You can also target the geographic locations of people. In short, PPC ads are more targeted than organic search.
Marketing professionals who use Google AdWords appreciate the amount of control they have over their campaigns. This is because PPC is extremely targeted. Just like organic search, you need to build a strong keyword strategy (just in case you didn’t know, keywords are what people search for). However, as an advertiser, there are various targeting options available to you which offer more advanced forms of targeting.
8) PPC embellishes your branding efforts
This is why it’s important to build your brand equity. By using a solid PPC advertising campaign, you can cultivate the awareness of your brand and gain more opportunities for converting visitors into customers in the future.
A PPC strategy will help you target individuals who are in the research phase of the sales cycle by sending them to your website. You want people who are aware of your company but may not be ready to buy any time soon so that when they are ready, you will be top-of-mind.
9) PPC helps you compete with big businesses:
Established businesses have budgets that are sometimes too big to be matched by smaller companies. This can make it challenging to compete with them in pay-per-click advertising. However, there are some ways you can make an impact and grab a piece of the pie.
You can bid on keywords for which your competitor hasn’t seen fit to bid, perhaps due to low search traffic volume. Advertisers receive more money per click for those keywords, often because the time and effort required are substantially higher for potential buyers of those keywords. It’s this that opens up the opportunity to compete against big businesses.
10) Access to real-time results
PPC advertising is particularly effective because you can track performance easily. Real-time results of PPC advertising campaigns can give you valuable feedback and allow you to adjust your ads before potential customers have been lost.
Advertising on the internet is a fast and dynamic process. It’s a real-time situation. You can make adjustments to your campaign immediately to optimize it for better results.
Are you a small business owner trying to grow your business through PPC services? Are you tired of spending money on advertising without seeing the results? This is a common issue when it comes to small business marketing. If you are struggling with growth marketing, PPC services could be the solution. It has been shown that local companies who invest in PPC are able to gain new customers at a lower CPA than those who only invest in local SEO.
We at The Go-To Guy! can help you grow your business without cold calling, networking, or other forms of push advertising. Our experts in PPC management services can help you realize your business goals. Contact us today to schedule an appointment with our experts.