There are many misunderstandings relating to redirects and the difference between 301 and 302 redirects. The SEO world is always the first to adapt the changes proposed by the leading search engines. Why wouldn’t they be? They have to take care of all the web traffic there is.
What does a Professional SEO Company Say About Redirects?
Starting with defining what a redirect is,” A redirect is a technique which sends the search engines and users to a different URL than they have originally requested.”
There is a variety of reasons why you would want to redirect a page for local SEO services.
Why Redirect a URL
There are scenarios such as the URL being broken, has been mistyped or has restricted access. Also, many website creators may create a new website and wishes to take the traffic to the new one.
There are also times when you need to fix a webpage and want users in the mean time to go to a different website. Tis will only happen when the search engine knows the referred site through a redirect
How do they Affect Your SEO RANKING?
It is essential to choose the right redirect for your website in order to manage and keep the traffic constant. Traffic is invaluable to the local seo services. It is majorly done to keep the traffic healthy and always have a positive reputation. It takes a long period of time to establish your reputation in front of users and search engines thus, every effort should be made to safeguard it.
Let’s talk about the elephant in the room i.e., Redirects.
What is a 301 Redirect?
There have been many guides introducing redirects, when and how they are implemented. According to SEO Prohub, a 301 redirect sends the message to the search engines that website or webpage has been move ‘permanently.’
Permanently applies to at least more than a year. If there is a temporary modification on the website, then it should not be in the domain of the 301 redirects. There are other redirects for that cause.
You also need to fix your back links if there is still traffic on the webpage no longer being used. Moving the address from all the previous mentions is what you will need to do as well. It may become a tedious task however it needs to be done to gain traffic on your new URL.
When does Professional SEO Services use 301 Redirects?
The most common reason for using redirect is when you purchase a new domain and want the traffic to be redirected towards it. It’s mostly about the Domain Authority. When you get a URL with a better domain authority, you will definitely be going for that.
In addition, people tend to forget writing ‘www’ before typing a website’s name. More often than not, you will need to purchase both domains and redirect the traffic to have stability in your links value.
Next up is the 302 redirect.
What SEO Prohub Says About 302 Redirects?
The primary difference between both the redirects being discussed is that 302 redirects are used when a website is being moved on a temporary basis. This is important to be pointed out as some visitors will not even bother to come back to the site if there aren’t redirected to the website new URL or sent the information provided about the status of the websites.
How are the Professional SEO Companies Affected by These Redirects
If a company is a service provider but does not know the difference between these two redirects and how to use them it might create havoc which they won’t be able to handle after some time.
301 is only to be preferred when you have permanently shifted from the old page to a new one. What happens in the background is Google transfers the value of your domain, which is the link equity (it will be discussed in a later blog) to the new URL.
It is important to remember the transferring of value does to happen in a blink of an eye. It does take a little for the equity to be shifted. After it’s done, you can no longer link back to your previous URL as it has no value now.
This is not the same with 302 redirects. When you are using the redirect, Google will not transfer the link equity to the new URL. This happens because Google knows it’s on a temporary basis and not for a more extended period of time. This is its primary job.
It has been observed that most service provider do not know the difference between the two. They choose a 302 redirect for a site that has been moved permanently to a new URL. Consequently, what happens is the links value remains with the original URL while you are functioning on URL that you have created.
Therefore, it is vital to remember and take into account the differences between the types of redirects.
Implementing redirects for the best local SEO services
According to Google, “to implement a 301 redirect for websites that are hosted on servers running Apache, you’ll need access to your server’s .hatches file.”
In addition to the guide provided by the leading search engine, they also offer Apache Tutorial and a URL rewriting Guide. If your servers do not run on Apache, you’ll have to contact your host for further direction. When using a WordPress website, there are many plugins that you can take advantage off. They are:
- Ø Redirection: Intended for 301 redirects and 404 errors.
- Ø Sample 301 Redirects: it only works with 301 redirects.
- Ø SEO redirection: helping users create both kinds of redirects.
What you Have Learned
Let summarized al that has been discussed. Now you can use the appropriate redirect according to your needs. You know the key difference of the redirect and how it affects the professional SEO services.
You can always change your redirect if you think the temporary change, is bound to become a permanent one. You will make no error in building your URL, its authority and traffic on your website. Good luck and happy linking.