How successful is Instagram for Business
Instagram has increased its exposure to do a lot for the businessman and different companies. Facebook is stick to the friends and family but Instagram is an application with vast motives. It is exposed to large businesses and brands along with friends and family. There are more than 200 million users that visit at least one business profile every day.
If you are looking for how successful is Instagram for Business then you are in the right place. In this article, I will share with you how successful is Instagram for business and why you should use Instagram to grow your business on the Internet. So Here is Complete step by step guide to Instagram for your business.
1. Define Your Target Audience:
Your target audience matters a lot. You have to post content that is relatable to your target audience. You have to think that who is going to see your post and in which type of content they are interesting. Most of the Instagram users are under the age of 35 in which both male and female are included. Most of Instagram users are present in the United States. Then India, Brazil, and Indonesia come where the Instagram users are also present in big number. This is the topmost marketing strategy that should be followed for a successful business.
2. Focus on the Right Performance Metrics:
The exact metrics and track are different for each business. But your main objective is related to social media networks. Your main purpose of marketing strategy should align with the four stages in the customer journey.
Awareness means people should get aware of your brand, the growth rate of your followers and post reach.
Engagement means metrics that are based on engagement rate which are based on likes and amplification rates which are based on shares.
The Conversion includes metrics based on click-through rate and bounce rate. Cost per click and CPM metrics is also used when you are working on paid ads.
These metrics are based on active customers take like providing testimonials.
3. Commit to a Regular Posting Schedule:
The first and the most important thing when doing business on Instagram is sticking to the organized posting schedule. There are also different tools available online which helps you in scheduling your posts and make your work more easier for you. Engage the people by posting good and quality content on your profile. Otherwise, when you do not post at regular times, then ultimately they will unfollow you. If you don’t have time to stay engaged with your followers then this Instagram Auto Liker tool will automate your liking process to give you more organic reach and grow your Instagram. The best time of posting on Instagram varies for different businesses. For example, the educational industry gets a lot of engagement at 4 p.m and the food industry has the best posting time at 12 p.m.
4. Tweak Your Bio:
Your bio should be attractive and eye-catching so that people can follow you by seeing your bio. The key factors by which you can tweak your bio is:
Use Your Brand Voice:
With the words, you can convey your brand voice. Whether you being personal or professional with your words, the words should be heartbreaking depending on what makes the sense of your business.
Use the quality and more generic hashtags in your posts to be exposed to a great number of people. Hashtags should be clickable and reachable.
The little symbols can help you a lot in conveying your message and also add a sense of humor in your bio.
Use Spacing and Line Brakes:
With the help of spacing and line bars, your bio will become more readable and effective.
Optimize Your Profile Pic:
Choose the best picture of yours from your gallery and make it your profile picture. Make sure that your face would be clearly visible in the picture. Also, you use the same picture on other social media networks like Facebook and Twitter.
5. Influencer Marketing:
The big trend on Instagram nowadays is Instagram influencer marketing. There are some accounts of the influencers who accept the payment of the brand or any businessman in exchange for promoting their account. This strategy works a lot for the new business people and also for new brands. In fact, it also works for the established brands but still, they want to increase their following. In initial influencer marketing campaigns, you might lose some money but treat that loses as the cost of your education.
6. Promote Your Account on Other Channels:
To grow your Account on Instagram, you also have to promote your account on other channels if you have established following. Tell those people about your business accounts on Facebook and Twitter. Also, ask them to follow you on Instagram. Tell them about what kind of content you are sharing on your profile, so they got interested to see your profile on Instagram and follow you ultimately.
7. Use Instagram Ads to Get In front of a Large and Targeted audience:
Instagram is providing great organic business results but it is better to invest in Instagram ads to ensure that your content is visible to a large and particularly targeted audience. Instagram ads also have call-to-action buttons with the help of which user can take action straight from Instagram.
8. Run an Instagram-specific Campaign:
By running an Instagram campaign can do you your marketing work with more acceleration. Other marketing strategies work but this does the best in making you more successful in the field of business. Ads are also included in the campaign but they also involve an intense focus on a specific goal. You can run an awareness campaign to increase the exposure of your brand. You can also accelerate a sale by Shoppable Instagram posts.
After reading the article, as a new businessman, if you are, you got any ideas of how to become successful on Instagram as a businessman. If you are already a businessman for some years, then you can take the above-mentioned strategies in your mind to make your profile more appealing and attractive. To be successful on Instagram as a businessman, just be active and engage with your audience.