Having an ecommerce project means that you need to rely on website traffic for sales. And some brands have it tough, especially in competitive niches. That is why it is necessary to expand a marketing strategy and introduce a lot of different methods for driving traffic.
If you have been looking to improve your website traffic situation as well, here are some great ways to attract more visitors who will hopefully turn into customers.
Method #1 – Pay-Per-Click Marketing
Just as the name suggests, you get to pay not for impressions, but for clicks on the ad. And this is a great way to target a specific demographic on Google that is the most popular search engine in the world.
Even if you are not aware of what PPC is, it is still relatively easy to get into it. You can start with a free coupon and Google Ads tools from Clever Ads. Focus on effective ad copy and keyword research. Slowly build experience and before you know it, you will have a formula for creating effective PPC campaigns.
Method #2 – Social Media Marketing
Emarsys has revealed that there were about 3.5 billion profiles on social media worldwide in 2019. The number continues to grow and further encourages brands to pour more resources into social media marketing.
First and foremost, it costs zero to create a profile on platforms like Instagram, LinkedIn, Facebook, or Twitter. And you can include a URL on your profile. So when people are browsing your channel, they will see it.
You will need to start by building an audience first. Otherwise, the links you share will not gain any clicks. Consider working with an influencer, or organizing contests and giveaways. These methods help a lot when you want to increase reach and attract more followers.
Once you establish yourself, you can start linking to your website on every social media platform that you have an account on.
Method #3 – Regular Website Updates
A website should be updated regularly. A fresh look is a good incentive for people to check out all the new features and spend more time on it.
Speaking of a website, do not neglect mobile users. Statista projects that about 50 percent of online traffic will come from smartphones and tablets by the year 2021.
Loading speed should also be one of the priorities. These days, if it takes too long for a website to load, people will not bother waiting and look elsewhere. Thus, make sure to keep things in check and have a website that makes you proud and does not let down those who visit it.
Method #4 – Writing a Blog
Writing a blog is another great way to get more traffic to your website. Creating great content and having it on your website helps with SEO. It also takes you closer to establishing yourself as an authority. When someone sees a well-written article, they will think of you as someone who really knows what he or she is saying.
And then there is an opportunity for guest posts. Guest blogging offers you an opportunity to:
- Raise brand awareness.
- Improve your writing.
- Get more website traffic.
Method #5 – Get Active on Quora and Other Relevant Forums
Forums are not as popular as they once were because of social media, but you can still find ones that are relevant to your niche. But do not start posting links as you will get banned for spamming. Instead, slowly build your credibility and provide helpful answers to people. Take your time to establish yourself as a reliable person, and start including links every now and then.
Quora is another great platform to consider. Posting links there is not prohibited so long as they link back to a relevant answer. And Quora works as a social media in terms of being able to build a follower base.
Method #6 – Start a Newsletter
Email marketing is a bit more difficult to pull off due to data privacy regulations like GDPR. However, neglecting it completely should not be an option.
You can create a newsletter and incentivize people to subscribe voluntarily. Encourage them by offering special perks for subscribers, like discount codes or letting them be the first to know about upcoming projects, sales, or news.
When you have a solid email list and are consistent with your newsletter, include some URLs that link back to your website. People tend to check their emails often, and if they see an attractive offer, they will be interested to click on the URL and get redirected to the site.
Method #7 – Search Engine Optimization
SEO should be part of a long-term strategy. Organic traffic from search engines is worth a lot since people are entering keywords and phrases that are directly related to your products or services.
Being at the top pages also shows that a brand is one of the best in the business. Individuals on the internet will choose a website that is recognized by Google.