With the rapid increase in the use of the internet, traditional marketing techniques are becoming obsolete as marketers prefer to use digital channels to connect with their potential customers. There is no better time to start building your career in the field of digital marketing. The job scope, salary, and also demand is constantly growing in recent years.
What is digital marketing?
The Internet has reached more than 4.5 billion people across the globe. In this era of an online audience, having a website for your business organisation is vital. Digital marketing is a form of marketing through which you can promote your services and products online. It helps you to gain more traffic to your website and loyal customers. It is nothing but advertising through digital channels such as websites, search engines, social media, email, and mobile applications. Digital marketing is proving to be a magic wand for businesses as it is dependable, reachable, user-friendly, influential, and measurable.
Role of Digital Marketer
A digital marketer is responsible for creating, implementing, and managing advertising or marketing campaigns to promote a business, its services, or its products. They also do market research, identify and evaluate new digital technologies, and employ web analytics tools like Google Analytics, keyword analyser, etc., to measure and increase the website traffic. Their job is to optimise marketing campaigns, email marketing, social media, and display and search advertising. He or she is crucial in increasing brand awareness in the digital space and acquiring leads/customers. Some of the essential tools of digital marketing are
- Market Research
- Content Marketing/Copywriting
- Search Engine Optimization (SEO)
- Affiliate Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Email Marketing
- Marketing Automation
- Email Marketing
- Inbound Marketing
- Digital Public Relations (PR)
- Sponsored Content
Skills you should master to become a digital marketer.
- Technical Skills: Content marketing focused on search engine optimisation (SEO), pay-per-click (PPC) advertising, including online advertising such as Google ads, copywriting, social media marketing, and email marketing are examples of niche areas in the digital marketing sphere. A digital marketer may possess all these core technical competencies or specialise in one area of digital marketing.
- Content Writing: One should be an expert in content marketing which includes effectively written web articles optimised for search engines, and copywriting, which is the text written on web pages or social media to sell.
- Data Analytics: Besides the above skills, digital marketers should also focus on data analytics. Remember that any consumer data is of no use if you don't know how to analyse it to understand your customers and develop appropriate marketing strategies to help business growth.
- Along with technical digital marketing skills, a digital marketer should have many soft and transferable skills, such as creativity, leadership, listening skills, communication skills, a strong writing voice, and an understanding of the online landscape.
Job roles and scope
In recent days, digital marketing is one of the most sought-after career opportunities. The digital marketing industry is booming in India and worldwide.
As more businesses join the online bandwagon for a better market reach, job opportunities in digital marketing are expanding. Within the digital marketing field, there are numerous sub-branches such as SEO specialist, digital marketing manager, social media marketing executive, PPC specialist, E-commerce manager, paid search manager, etc. It is also one of the high paying career options.
According to Google, the national average salary for a senior digital marketing manager is $95,415 per year, while the wages in India is INR 447,346 per year. Furthermore, average pay tends to defy the law of gravitation – constantly rising – by at least 30% year on year.
Steps to become a digital marketer
- Complete a bachelor’s degree
A bachelor's degree in marketing, advertising, computer science, communication, or journalism may help you lay the groundwork for your role as a digital marketer. Although you can take courses in specific areas of digital marketing, a bachelor's degree in marketing or a related field lays the foundation. It helps you with a structured approach to build a career in this domain. It strengthens your skills and knowledge with new perspectives and develops digital marketing competencies and communication.
Learn crucial digital marketing skills
Digital marketers should have a wide range of skills to create marketing campaigns that can successfully convert consumers to customers and help their clients make informed decisions. Some of the necessary skills are data analytics tools, content writing, technical skills like SEO, SEM, PPC, etc., and communication.
While courses, degrees, and diplomas can provide you with the knowledge and specific skills you need, you can also gain valuable real-world experience by participating in digital marketing internships. There you will get hands-on experience to learn numerous tools for creating marketing/advertising campaigns and track their progress.
- Enrol in digital marketing courses/certifications
91% of the top employers while hiring for digital marketing consider certification as an essential criterion for selection, and 48% of companies are willing to offer high pay scales to them.
It is best to enrol in a digital marketing course to become certified and learn expert marketing tools and techniques. It is indeed the most cost-effective, time-efficient, and convenient way to learn about digital marketing. Some of the most knowledgeable professionals in the industry are taught these courses and include hands-on projects and assignments. In a competitive industry like digital marketing, certification can get you a step ahead.
The field's diversity provides you with numerous options for proceeding, and you can choose between a general or specialised role. PPC specialist, SEO specialist, and social media specialist are some popular digital marketing career paths. Alternatively, you can choose to work as an all-around digital marketing specialist.
- On the job training
Entry-level workers may be able to find work in a variety of roles in digital marketing. You could learn new and valuable skills while on the job, which could set you apart from other potential employees. You may need to start at the bottom and work your way up by learning new skills and gaining experience. Marketing coordinators and marketing specialists are examples of entry-level positions in the digital marketing field.
- Stay up-to-date
Even the most seasoned digital marketers must keep up with these changes and trends in this fast-changing industry. Following some of the top industries, blogs can be a great way to stay updated with what's happening in the digital marketing world. Signing up for a free online course can be an excellent way to supplement an accredited course. It can help you learn the basics to fine-tune advanced skills and ensure that you are always on top of industry changes.
The information in this article is intended to help you learn, grow, and excel as a digital marketer. A career in digital marketing can be rewarding, personally and professionally.
Whether you want to launch a successful self-run digital marketing business or aim for a management position in the digital marketing domain, the industry is brimming with opportunities for those willing to invest time and effort to upskill themselves and adapt to changing demands.
If you are willing to learn digital marketing>, a professional diploma or postgraduate degree/diploma from the Digital Marketing Institute in Bangalore may help you with the necessary skills and advance your professional career in this field.
The source should be of some report or survey. Did google conduct a survey or is it just googling?