To communicate with your regular customers, it’s necessary to use various marketing methods, among which the most common one is SMS communication. Informing the target audience about updates, changes in the work hours or new additions to the assortment of goods is an important stage in promoting your brand.
There are plenty of ways to establish communication with your customers, but once you start, you will soon learn it demands a lot of time and effort to do it the right way. This is why big businesses need help in managing these relations. Customer Relationship Management (CRM) is an automated process that seamlessly integrates technology with sales, marketing, customer service, and technical support.
This is why Bulk SMS is the perfect medium to use for communication with customers. Just like SMS, Bulk service also works on any handset, any network, in any language - globally. Mass text messaging is ideal for driving customer engagement and building brand loyalty because more than 95% of text messages are opened and read within minutes of receipt. No other marketing tool or method can brag with having such sky-high success!
The use of special tools allows companies to stay in touch with their clients and reach new customers. If you choose the right functions, it will help you maximize your website's conversion rate.
Build your SMS subscriber list
The first stage is to create a client database. For this, it’s necessary to obtain the consent of users to add such information into your database and to further send them your newsletter. Use a short keyword that a user can send to your number to agree to your terms to inform them. The number and the keyword can be posted on your website or in social media accounts.
Look up cell phone carrier by number
To be sure that a particular number really exists, use the MNP lookup feature. Phone numbers are analyzed pretty quickly. Such information will increase the effectiveness of your marketing campaign.
To do this, specify the country code and phone number. You will be able to find out which operator a customer uses. The service is provided for subscribers from all over the world, so the place of residence doesn’t matter.
Launch promotional campaigns
For the successful use of SMS in business communication, you can select information about the work of your company so that customers know how and when they can contact you. Changes in the cost of goods or services are among such data.
Notify users about updates in your work by applying communication through text:
• specify new work hours;
• during the quarantine restrictions, describe what methods are used to ensure the safety and health of customers who visit your office;
• provide a link to an up-to-date website where they will be able to place an order or view information about products.
Customers who are informed about the basic principles of your work will not lose sight of your company when they need specific services. Offer your potential clients discounts and promotions so that they can buy new products at reduced prices. These methods make it easy to determine how to reach out to customers effectively.