Every business needs a logo. Your logo helps represent what your business is about, convey your brand values, show your brand's unique characteristics, and helps you distinguish yourself from the competition. However, you may not necessarily have the budget to pay a designer to come up with a great logo. Fortunately, there are many logo making tools that are freely available.
But a logo maker doesn't necessarily mean you'll end up with a great logo. Here's a helpful guide to help you come up with the best logo possible.
Dig Deep into Your Business and Brand
Instead of just browsing the free logo maker for graphic design ideas, start by digging deep into your business and brand. Start with the general characteristics of your business.
- What is the purpose of your business?
- Who is the target audience of your business?
- What makes your business different from the competition?
Come up with the answers to these questions and think about what kind of symbol, icon, and graphic design would best fit your business. Then start answering the following questions about your brand:
- What makes your brand unique? What unique benefits will customers get?
- What values are you trying to convey about your brand?
- What is the story and purpose of your brand?
Find a Logo Design that Best Fits Your Answers
The next step is to find a logo that best fits the answers to the previous questions. Go through the graphics, icons, symbols, and other visual elements that can be found in the logo maker. You want to choose a graphic design that best describes your answers. Keep in mind that it will not always be possible to find a graphic design that describes all the qualities of your business and brand. Try to come up with five graphic designs you can possibly use.
Experiment with Different Typography
A big part of your logo will be the actual text. In fact, you may decide to go with an all text logo for simplicity. That's why you want to make sure that you play around with different typography to see what would be the best fit. Use the answers to the previous questions to guide your choice. Play around with different styles of the typography to see what would be the most aesthetic.
If you are using a logo with text, then make sure that the graphic design and typography is aligned. Combining a graphic design with typography that is stylistically different will be a mismatch. You want to make sure the overall design is in the same theme or at least complement each other very well.
Choose the Right Colors
Coming up with the color scheme for your logo can be quite challenging. What you want to do is to really think about your target audience in the design. For example, health food companies often use different shades of blue and green in their designs because these colors represent nature. Many banking institutions use the color blue because it's a sign of trust.
Colors also evoke emotions. Think about what you want to convey to your target audience when choosing a color scheme. When choosing colors, you want to stick to one to three colors. Using too many colors can distract people from understanding how you're trying to represent yourself and the message you are trying to convey.
By working on the graphic design, typography, and colors, you should many solid rough drafts you can go with. It's just a matter of experimenting and making a final decision on what would fit best. While a logo maker is a great tool for helping you design your own logo, you still have to put some thought into creating your logo. By following this guide, you'll be able to come up with a logo that represents your business properly, describes your brand values, and helps you set yourself apart from the competition.