You can show how your product works by showing a video of it in action. Video demos offer customers an easy way to understand how valuable your product is.
Video demos offer your potential customers a glimpse into what it feels and look like to own and use your product.
Their purpose goes beyond providing instructions. The videos show how your viewers can improve their lives or work with your products.
Why You Should Consider Creating a Product Demo Video
They Ease Customer Doubts
Watching a product tutorial video is a must now for anyone looking to buy something online. Videos that describe the product and provide important information. Customers can see how a product works before deciding to buy the product.
A traditional product marketing ad can be viewed unfavourably by consumers. Creative products demo videos are an ideal way to reassure consumers about the authenticity of the product. Seeing a product in action allows them to become more comfortable with the brand.
Viewing is Preferable to Reading for Customers
More than six in ten consumers prefer to watch a video than read an article about a product.
Customers are rushing around, so they can’t spend much time reading product descriptions and reviews. Product demos save them the time they would otherwise spend reading. In addition, watching a person show their product on video can give consumers more insight into their product.
Moreover, videos can highlight specific features of products that consumers might miss. Customers miss important features in written descriptions and reviews. Customers can easily rewind or replay the demo video if they miss a feature.
The best product demo videos acknowledge their audiences’ key challenges. Build a picture of a solution for your audience.
This type of video greatly enhances customer journeys. They need evidence and reassurance about the sale. The video must justify the decision by identifying their issues and possible solutions. A demo video does just that.
Develop a Video Demo Plan
You must include a few things in your demo video strategy if you want it to be successful. But, first, before you start recording your video, make sure to do your homework.
What Is the Product?
Your video should begin with an introduction to the product. A detailed but brief intro would be enough to get your audience hooked.
Give a Solution
When describing your product, make sure to pinpoint the problems of your audience. Show them how the product will solve it.
Provide an Overview of How the Product Works
Show the product in action. Just be careful not to get too detailed. It is not necessary to show every step of the demo video. A tutorial video can do that better.
Keep it short and sweet.
Several demo videos will make sense if you work with a complex product. However, as a starting point, we recommend creating something general that will appeal to everyone.
Offer a Clear Call-To-Action (CTA) To the Audience
Give your audience a clear next step at the end of the video, such as:
- Downloading/sending a trial
- Requesting more information
- Purchasing right away
- Talking to a sales representative
You’ll need to write a storyboard and script once you’ve thought through all of these aspects. By doing so, you’ll know what your video should be about.
Storyboard or Script Your Video
Turn your value proposition into a compelling story.
Perhaps you are tempted to sit down and film the demo as you go along. However, it makes it too easy to overlook an important detail.
It’s vital to make your product demo video as clear, relevant, and enticing as possible to get the viewer to take action.
Storyboarding and scripting are two simple but powerful methods for achieving this.
A storyboard is a visual outline of your video. It contains thumbnails of frames and scenes you want to include. You could also have notes on each scene. You can use storyboards to help bring your video idea to life visually.
How Do I Make a Storyboard for My Video?
A storyboard can be hand-drawn or digitally created. The storyboard should help you complete your video. It should not make it more complicated.
You should give each significant event in your video at least one thumbnail. include notes around the scene’s purpose and how it impacts the next.
Video scripting is another method. With this method, you define what goes into your video, but with text. Unlike storyboarding, you concentrate on what you’ll say to the camera or in a voiceover.
Making use of scripts ensures that no details are overlooked. For example, it helps you to determine what words and phrases are most effective.
How to Create a Good Video
The value proposition plays a crucial role here. In your script, it is possible to highlight each point you mentioned earlier.
You can then read your script aloud. Look for areas you can trim by removing any jargon you wouldn’t use in a customer conversation.
A great way to maximize this process is combining storyboarding with scripting. Storyboarding will help you figure out how your video will look. The script will help with a strong voiceover.
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Film Your Service or Product in Action
Demo videos don’t have to be expensive to be spectacular.
It’s okay if you don’t have access to a studio or filming agency. Just a camera, a quiet environment, and your product are all you need. Film the product in your local park if it involves outdoor usage. Getting creative and thinking outside of the box will open up many possibilities.
Showcase how your product can be used in a variety of ways to appeal to a broader audience.
Get close to your audience. You can showcase your product in a more personal way with a short demo video. Your use of the product creates trust and confidence for your customers.
You may want to watch your product demonstration on your computer once you have it uploaded.
Remember to record your video in the dimensions you want. Trying to stretch or resize the video may result in poor quality. However, your finished video will be crisp and clear if you consider the output size as you record.
Repurpose Your Video
Once you’ve made your demo video, you’re ready to repurpose it.
Your finished video can be saved as a template once it has been edited. You will then have all the branding elements ready for the following demo video you’re about to create.
It will only take a couple of changes to your screen recording and a couple of texts. You can also consider recording a short podcast to introduce your product and brand. Transcribe a podcast to repurpose it into highly- shareable content.
Don’t Forget the Captions and Subtitles
Transcripts and captions of your videos may increase your product’s online sales. It makes the video more accessible.
Those with hearing impairments and those who prefer watching muted videos are more likely to view your video. You can also attract international customers with multilingual captions, which can be easily inserted by using a caption generator.
When people are bored or have free time, they tend to shop. However, they cannot always view product videos (e.g., at work, in a library, etc.).
If you don’t to add video captions, you are losing out on thousands of potential customers. A majority of the videos on Facebook are on mute when they are viewed. So you should also consider to transcribe audio and video for your products.
You must pay attention to this trend. Subtitles are crucial to making your videos more understandable and having more people will watch your videos.
