Can you imagine how much profitability your company would have if all those people around you knew about your products? Chances are that you are already running some sort of marketing of your brand at a local level, but most likely you didn’t know that users often tend to rely more in the results from the search engines, which are obtained after doing their own online research about a given product or service, meaning that paid ads have less power than those options offered by Google.
If you are serious about taking your business to the next level in terms of sales volume and revenue, then you need to trust local SEO Experts who can really give you significant results. In this article we will discuss your choices when it comes to implementing SEO strategies at a local level, in order to maximize your profits and build a solid brand, so continue reading and get ready for success.
Is local SEO a good option for my physical store?
Let’s start by clarifying that SEO stands for search engine optimization, and although this term has been around for some years now, there are many business-people who still do not know the benefits that it can bring for a company when the principles are adopted in the right way. The local form of SEO is a great support when the purpose is to give more visibility to a store, but focuses on a specific geographic area, which can be a city, suburb or region. If you manage a company that has a brick-and-mortar location and you are not using local SEO yet, you are missing out big, because you can definitely take advantage of getting a better appearance for local customers.
The role of search engines algorithms on local SEO
It is not surprising that search engines, such as Google, use certain algorithms in order to satisfy user’s needs when searching for keywords, and its engineers are always working on improving the experiences of people when looking for information. But most of the general population are not aware that recently, Google started using our location into account each time we run a search, which is also known as the proximity factor. This means that when the right SEO tactics start to be used in order to attract those users in the nearby areas, you will have more chances that Google identifies your website, crawls it and shows it to the users in a prioritized way.
How does local SEO benefit my company?
As the manager of a local business, you get the chance to have more visibility in the principal organic search listing, as well as in the local map pack provided by Google, which represents a serious advantage against other companies located in remote locations. Although positioning your business at the top of the rankings is a demanding task that requires a skilled profile, there are some amazing companies such as SEO Assistance who have great experience, knowledge and professionalism to help your business grow locally.
Rules when creating an SEO Title
1. Restrict your SEO title to a maximum of 60 characters
Google normally starts to cut off SEO titles or title tags when the number of characters goes beyond 60. Well, this is based on pixels for most of the time. However, it’s best to maintain your title at between 50 and 60 characters.
2. Your SEO title should never be in ALL CAPS
Also, all caps are not the best practice while creating SEO titles. If you check, there is no all caps page that has ever ranked on the first page of Google, or anywhere else for that matter.
3. Most of the words in your title should be capitalized
Regarding the title case, you should ensure that the first letter of most of the words is capitalized. If you feel that you cannot do that manually, there is an SEO tool that you can use to convert anything that you have written into a title case. Also, make sure that the first word of a sentence is capitalized because if this is a ranking factor, you need to care.
4. Write a title for humans, not bots
You should first write your SEO title for human readers and not purposely for ranking purposes. It should read and sound natural. Also, ensure that you avoid the use of letters and numbers that may appear unnatural.
5. Ensure that your titles have unique tags
No matter what the situation is, you should ensure that your title has unique title tags. Every time that you have a duplicate tag negates your SEO effort.
Driving Traffic To Website Benefits of Local SEO
To improve the visibility of their website in search engine rankings, businesses need to acquire traffic from search engines and referrers. The best way to do this is by applying SEO strategies on the websites developed for online businesses. For example, suppose a company uses an online marketing company in SEO services and identifies keywords relevant to their business. In that case, they can start to sell these keywords on Google AdWords. In other words, word-of-mouth marketing can be used as a source of referrals for any online business.
Any online business will increase the amount of traffic on their website when they use SEO strategies to acquire new customers. A higher number of visitors on a website means that more sales or leads can be achieved over time.
Bottom Line of Local SEO
The main aim of any online business is to increase its revenues. According to statistics, the average revenue per user generated through the use of a website is approximately $3. However, companies offering SEO Services often find it challenging to reach this figure because many other factors may lower their revenue regularly. The success of any online business often relies upon SEO strategies. SEO helps any online business raise revenues by improving their search engine rankings and attracting more traffic to their websites.