The United States is home to roughly 60,000 auto body shops. If you are the owner of an auto body repair business, then your main goal should be growing and expanding your reach. While this may sound like an easy task, it is actually quite complicated. With all of the competition in the world of the automotive body, it can be hard to generate a buzz about your business.
There are a number of things you can do to reach consumers in your local area. Investing in things like online marketing and print advertising is just the tip of the iceberg when it comes to driving more business to your auto body repair shop. Read below for some great tips on growing your auto body repair business.
Offer Contact-Free Drop-Off and Pick-Up
A lot has changed in 2020. People are more aware of their surroundings and the potentially harmful germs in them now more than ever before. If you are trying to attract attention from car owners in your area, you need to offer something that is both convenient and makes them feel safe. Offering contact-free services is a great way to accomplish this goal.
By offering contact-free pick-up and drop-off services, you can attract attention from COVID-conscious consumers in your local area. Designating an area in front of your shop where customers can drop-off their vehicle is crucial. You also need to completely sanitize each car you work on before delivering it to the client. While this may be time-consuming, it is worth the effort considering the boost in revenue these new services can provide.
Take Advantage of Email Marketing
Modern consumers love receiving emails and messages from the brands they use. If you run an auto body shop in Salt Lake City, then you need to work on communicating with consumers digitally. The best way to do this is by using the power of email in your marketing efforts. Emailing people, a list of weekly specials or information about what your auto body shop does is a wise move.
Since most people prefer using email to communicate with businesses, your digital messages should be welcomed with open arms. If you don’t have the time or experience needed to create and manage email marketing campaigns, hiring professionals is a good idea.
An experienced marketing company will have no problem helping you deliver your message to consumers via email. They will also be able to closely monitor your email marketing campaigns and make appropriate changes to optimize them when necessary. The money paid to these professionals will be worth it due to the growth they can help you achieve.
Consumers Love Receiving Coupons and Discounts
Another way you can attract attention from car owners in your area is by sending out discounts and coupons to them. Most modern businesses have an online presence. If you have business profiles on popular social media websites like Instagram or Facebook, you need to put them to good use.
Offering digital coupons to the people that follow your business on social media is a great way to drive more traffic to your shop. Before you create and send out these coupons, you should perform a bit of market research. Polling your online followers is a great way to figure out what type of coupons they would like to receive.
Using this social listening technique is also important if you are trying to enhance the level of customer service your business offers. If you see that customers are making the same complaint about your body shop online, you need to address this issue immediately. By doing this, you can show potential customers you are passionate about meeting and exceeding their expectations.
It’s Time to Get to Work
By using the tips in this article, you can grow your auto body business over time. You need to realize that this growth will not be overnight. However, being persistent and staying the course will pay off big time in the future.