Being successful in business doesn't come from taking shortcuts or being average, But that's what people don't understand at the beginning of their career.
Personal branding is not a new topic. We have all talked about it at length. And why not? Your personal brand is your reputation. It is the foundation of your career. And that's why playing the long game always helps.
A brand is formed when clients/ customers interact with the business at the moment. It's about the emotion people feel when thinking about the brand names. Let's take "Apple", and "McDonald's" for example. We all have associated certain sentiments to these names.
That's because these brands have a lasting impact on us. Apple doesn't try to convert people into buying an iPhone. Instead, they paint a unique picture of "iPhone experience", and focus on branding.
In this blog, we have compiled some effective ways to step up your personal branding game.
Be Transparent In Your Vision
The power of the internet has made it easier for brands to show transparency.
Everything you do, say on social media platforms is what you are known for. That's where your customers interact with you outside the professional space.
Therefore, it is essential to have a clear vision for your business goals. You can no more play drive sales and convert prospects on the first interaction.
You have to build a reputation first, and then reap the benefits.
Focus On How You Can Add Value To Others' Lives
The mindset shift has transformed the way people interact with businesses. They haven't fully grasped the shift, but they understand the wide range of opportunities it offers.
Over the past few decades, people have seen businesses sell to them constantly. And that process has changed continually, especially with digitization and personalization.
It has changed the marketing landscape. Instead of adopting traditional marketing practices and selling directly, brands have the chance to create meaningful, useful, informative, educational content and add value to their customers' lives.
That said, to set up your personal branding, opt a contemporary marketing approach, and have a digital marketing mentality.
Invest In Professional Photography
Be consistent with your presence and appearance.
Engage continually with your audience on social media. Also, use the same headshot for your social profiles. Seek help from a corporate headshot photographer to build a strong personal brand.
Most people underestimate the importance of a professional headshot. They snap a selfie with their iPhone and use it everywhere - be it author bios or social media profiles. But that's not the correct approach.
Your headshot represents your brand and impacts who'll work with you; therefore, it should be current and professional in terms of experience.
You have to spend money to make money; so, don't hesitate before investing in professional photography.
Host Corporate Events On A Large Scale
Nothings gets a word out about your brand, services, and products like a successful corporate event.
So, host a corporate event on a large scale. Now, we understand that planning an event can get stressful when you don't know what you are doing. That's why we've enlisted below a few pointers that might help.
Identify your goals and set your budget.
Create an event planning checklist and assign tasks to your team.
Decide a venue that has easy connectivity.
Choose an event theme.
Plan a menu. Get quotes from multiple caterers.
Hire the best local DJs for your event.
Market your event well. Invite potential clients and business partners.
Decorate the venue, and put up exciting stalls that entice more and more people.
Note: You can also pick a local band for entertainment for a corporate event. Get in touch with the best entertainment companies in the area, and talk to them about your requirements.
Whether you have built a strong brand already, or are just starting, you can never stop growing.
Follow these simple steps, and be known for what you do the best!