For any small or local business looking to stay afloat, search engine visibility is a must. Running paid ads is a great way to get immediate visibility and highly targeted traffic, but it's crucial that you're working on your long-term organic visibility as well. The problem is, search engine optimization (SEO) is a complex marketing strategy that requires consistent effort over time.
SEO services in CT offer a reliable, full-service solution to optimize your site and increase visibility. Good SEO service will grow your organic traffic through developing an effective content strategy, on-page optimization and backend keyword research, creating targeted backlinks for reputation management, monitoring your search engine rankings (through tools like Google Analytics) and improving user experience.
An experienced SEO Online Digital Marketing company understands the importance of consistency and will be able to dedicate the necessary resources over time to move your business up in organic search rankings. A good SEO company will also have expertise in local SEO, which can help you for your business takes more than just posting information on your website about what you do and expecting Google to pick up on it. You need to have a solid understanding of how search engine algorithms work, and be ready to put in the hard work necessary to increase your on-page visibility.
What You Need to Know
The most important thing you should know about SEO is that it's an ongoing process. While search engines like Google are constantly updating their ranking algorithms, they also change how websites appear for specific keywords over time based on recent user behavior and visits to your website. This means that even after you've started working on improving your SEO, you'll need to consistently update your website and optimize it for specific keywords until you begin seeing traffic.
Getting Started with Your SEO Strategy
The first step is to make sure your business is ready to be found online by potential customers. To start optimizing your site, look at what's already there:
- Have an up-to-date and easy-to-read website that provides valuable, interesting content to your visitors. If you don't already have a website, it's time to get one. - Make sure all of your online listings (such as social media profiles) match the information on your website so that they're accurate and present you in a way consistent with how you want to be perceived.
No matter what SEO service you use, it's important to understand the basics of how search engines work. Knowing these basic concepts will help you keep track of your progress and determine when to redirect or change tactics if necessary.
- Search engine results pages (SERPs) are ranked based on how valuable Google believes your website is for a specific search term. If they believe you provide the most useful information, along with an attractive layout and user experience, then they'll give your site a higher ranking than others. - There are two major components to SEO: on-page optimization and backlinks. On-page optimization refers to how relevant, interesting and valuable content is on your website. Backlinks are the number of other sites linking to yours.
There are two main categories of SEO: white hat and black hat. White hat SEO refers to methods that search engines want you to be using, and typically focus on providing high-quality content that's relevant to a particular search term or phrase. Black hat SEO refers to methods that search engines like Google want you to stay away from, and typically focus on generating quick traffic from low-value content.
Black Hat vs. White Hat SEO: How to Tell the Difference and Which One Is Right For You
There's a clear line between what works and what doesn't when it comes to SEO. The best way to tell if you're using black hat tactics is to consider the following:
- Is this something that someone looking for useful content would find valuable and interesting? If it's not, chances are good that Google won't either. - Most importantly, does it provide value on both an immediate and long-term basis? If not, it's a guaranteed method for getting yourself banned from search results.
- The best way to tell if you're using white hat tactics is to consider the following:
If you can answer yes to these questions, then you're using SEO in a way that won't be detrimental to your long-term business goals. Your highest priority should be to provide valuable content that your visitors will want to read or watch over and over again.