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How to Improve Quality of Your Webpage According to The Google Guideline?

The unceasing and tough competition among websites has left many awestruck. But have you ever pondered over what the competition and hype is all about? And what is the main purpose of spending lots of money on building and maintaining the websites? Well, the answer is that websites can turn their visitors into potential prospects. It is as simple as that. Therefore, a great website optimizes the percentage of your products and services purchase. Many determining factors aid and enhance the quality of websites. The basic objective is to create your website in a manner that remains congruent to Google’s ranking algorithm to show your website in the top ranks for an organic search. 

Key Principles: 

Before discussing the main steps to enhance the quality of the webpage, you need to consider key principles, as guided by the SEO services near me, that will help you implement the key steps guided for an improved webpage. Firstly, always make sure that you make your webpage for your customers and not for search engines. This principle will keep you stick to your primary objective. It will also, automatically increase your rank in the results of search engines. Secondly, be honest while putting details of your products and services. A deception will work at the first hand, but then the reviews will lead to losing credibility and you will consequently lose the rank. Also, prefer designing the website based on the perspective of the unique and selling point.

Tips to improve quality of the webpage:

1- Content is the King:

There is no other substitute for content. It alone is the key driver that can lead you over the sky. The content must be relevant and void of grammatical mistakes, syntax mistakes, and mistakes of facts and figures. It is also important to identify a keyword for each page of your website and add them accordingly. The location of a keyword is very crucial as google stresses on the top terms of websites. Also, use unique, compelling, and engaging titles. Google also suggests avoiding duplicate or nearly duplicate content, therefore, entire content including titles and descriptions must be original and creative. Also, make sure that you update your content regularly, this increases the factor of relevancy.  


2- Optimize Title Tag:

The title of your content encapsulates what the content is all about. As mentioned earlier, Google focuses on the top titles therefore, it can weigh into your website more if it is a keyword-rich title. This increases the relevancy of your products and services and what people search for. 

3- Optimize Images:

The content on your webpage is not just about the text but about the images, videos, and gifs as well. There is no better strategy than optimizing images with keywords. They should have file names that include the target keyword. 

4- Keep Up with Page Quality Considerations:

The E-A-T strategy should not be compromised. E-A-T refers to Expertise, Authoritativeness, and Trustworthiness. It is important for the topics which impact future health, happiness, and financial stability, etc. Google refers to these pages as YMYL (your money your life). Therefore, a doctor or a health expert should write about the health impacts of a drug. The authority builds as people choose a particular website for information. For trustworthiness, the source of content must be mentioned and should be accurate.

Zachary Walker is an award winning digital marketing and adwords specialist. He has 8+ years’ experience optimising Digital Marketing Campaigns. His popular Digital Marketing Plan & Social Media Plan templates downloaded by thousands. Zachary Walker travels the world while teaching digital marketing.
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