How To Increase Search Engine Ranking With Link Building

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Many things increase search engine ranking, including the content you create for your site and how well Google understands what you're providing. However, one of the most important factors in determining if your website will rank well is the number of authoritative links pointing back to it.  Google has confirmed that building links is one of the most important ranking factors for SEO. To outrank other sites with high-quality content, establish authority by acquiring quality links from websites that have authority themselves. That is why Freshlinks: a trusted linkbuilding company, has created this post that will focus on how building links increases your search engine ranking and what steps you can take if you need more links on your website.

What Are Links?

A link is a hyperlink that points to another web page, either on the same site or not.  For every link, there is a destination and a source. Generally, the source is the site that created the link, while the destination is the site it leads to. Search engines view links very favorably because they crawl or view them as an endorsement of your website.

What Types Of Links Exist?

There are two main categories of inbound links: No-Follow and Do-Follow.

Do-Follow Links:  Do-Follow links pass link juice (ranking potential) to the destination page. They can boost your search engine ranking and make it easier for Google to crawl and index your site. Do-Follow links should be part of any inbound link-building strategy.

No-Follow Links:  On the other hand, a no-follow link allows a search engine to crawl a page but doesn't pass any of its weight or ranking power. No-follow links are mainly used for navigational purposes and passing link equity to other pages on your website.

What Is Link Building?

Link building, or acquiring inbound links to your business's website from other websites, aids search engine rankings. It does this because search engines see links as a sign of trustworthiness. So a local blogger who writes an article that links to your homepage shows that your content is trustworthy by creating a backlink.

Why You Should Care About Link Building

With Google constantly making updates to its algorithm, every business needs to understand the importance of link building. Links are not just a ranking factor in organic SEO, but they also play an integral role in local SEO and how your website appears on maps.  Link building is a way to create a metaphorical wave that will bring up your site on Google searches and make it more visible.

Inbound Links Are Beneficial For Local Seo

It’s no secret that Google uses backlinks as one of the main factors when determining your business’ rank in search results. But what you might not know is how important it is to have these backlinks if you want your business to be found in local searches. Customers nowadays frequently conduct online searches using search engines such as Google rather than phone books. After an internet search, 88 percent of customers will contact or visit a business within 24 hours. So if you want to build more links for your website, there are some great opportunities out there with other small businesses in your area! These websites might not have a ton of authority or traffic coming through them, but those local websites are the perfect place to find other businesses that will be more than happy to work with you and link to your website.

Get Started With Link Building By Creating Great Content

As  Google keeps updating its algorithms, it is more important than ever to have a strong link-building campaign. One of the best ways to do this is by creating high-quality content that will keep readers engaged and interested.  Think about it: if you look for a topic related to your business and the first few pages of search results are filled with spammy sites, wouldn't you immediately give up and go somewhere else? That's why creating in-depth content that has value and is engaging is such an important part of link building. It’s a simple but effective way to stay in the public eye and draw in more traffic.

So, now that you know the importance of link building services in SEO, it's time to get started with your campaign. Start by creating head-turning content. That's right. It’s not all about random spamming websites with links to your website. Instead, think about what content you can create to keep potential customers engaged and interested. If you want high-quality backlinks that will bring more traffic to your site, it is important to understand that quality over quantity is essential.