If you want to get into the restaurant business but don't have the chops to build it from the ground up, franchising might present a lucrative opportunity for you. Imagine learning how to invest in a Greek restaurant franchise, getting the hang of things, and seeing profits. It would be quite an achievement; This is the opportunity to open your restaurant without many of the drawbacks associated with starting one from scratch. Investing in a restaurant franchise has several advantages. For example, you don't have to worry about marketing because there's already an existing customer base available to you.
While investing in a restaurant franchise sounds rosy and fun, it's not as easy and cheap as it sounds. If not handled well from the beginning, things can backfire. Only about 20% of restaurants stay in business past their fifth anniversary, with the vast majority closing their doors due to bankruptcy or other such factors. Investing in the right restaurant franchise is crucial to avoid being a part of such an unfavorable statistic.
Understand What Makes A Restaurant A Franchise
Just because a restaurant has numerous chains and is successful does not make it a franchise. By definition, a franchise is an individual or entity that gets permission from another company or establishment to conduct business under the establishment's brand name; This involves the right to use a particular trade name, trademark, or business model in a particular area. For example, both Starbucks and Applebee's are international establishments with innumerable places of business worldwide. However, Starbucks is corporate-owned and operated.
On the other hand, Applebee's is a franchise restaurant meaning you can acquire the rights to establish an Applebee's restaurant in your area. As part of such a deal, you'll pay royalties to the head office. You're the franchisee in such a case, and the head office is the franchisor.
To successfully invest in a restaurant, do the following:
- Consider Which Type Of Restaurant Franchise Is Best For Your Local Market
To invest successfully in a restaurant franchise, you need to understand the local market's needs where you intend to set up shop. It helps if you think of a niche market, a subset of a larger market. This enables you to narrow down your potential customers and everything you'll need to operate your restaurant successfully. McDonald's is an excellent example of a restaurant franchise focusing on specific fast foods like burgers. Instead of offering a general menu, you can target only specific demographics by offering exceptional cuisine and dishes that appeal to your target market. It's always advisable to understand the local economy and the restaurants in the area. This way, you'll know which kind of restaurant franchise will thrive in such an area. For example, you don't want to start a restaurant franchise that serves Thai food when there are already several such restaurants in an area.
- Examine Your Budget And Restaurant Qualifications
Financially, investing in a restaurant franchise can be ruinous if you walk in blindly. This is because the cost is usually exorbitant. This factor alone is why many people back out of such investments. Customer experience is also crucial. Usually, the parent company (franchisor) sets out specific terms that any aspiring investor (franchisee) must live up to. For example, the franchisor might require you to have a minimum of 3 years in the restaurant business and a net worth of at least a million dollars. Because you'll be representing the parent company, they want to ensure that customer experience at your new restaurant will be identical to that at their head offices.
- Create A Restaurant Investment Plan
A restaurant business plan is crucial before you dive into franchising. It is necessary to help obtain financing from a lending institution like a bank or investors. Such a plan also forces you to critically examine your restaurant franchise plan, ensuring that you fill in any gaps in your franchising concept. To create a sound investment, you'll need to look into the franchisor to ensure their finances and business dealings are above board. A solid restaurant business plan ensures that you don't pour money into a doomed restaurant franchise. Of course, you'll need an experienced business lawyer to review every aspect of such a deal before you go into business with the franchisor.
In the end, you want an investment that'll pay dividends.