In a world that’s increasingly thriving on digitalisation, offline methods like print marketing have taken a backseat. With our attention being focused more on digital marketing and creating a presence online, it’s easy to forget about the importance and impact of offline marketing.
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We cannot deny that online marketing has changed the way products and services are marketed but print marketing continues to remain an evergreen practical solution to make an impression on your target audience.
It’s true how so many companies have diverted their resources and budgets to come up with strong digital marketing strategies which have made print marketing more powerful than ever. As every other business is clamouring for attention online, investing in print marketing could be your ticket to success.
Why Print Marketing?
The insane popularity of online marketing has forced businesses to hike up their budgets which for small scale companies might not be the most feasible option. We are not trying to undermine the impact of online marketing but only trying to say that coupled with print marketing strategies, your marketing efforts will have a positive impact on sales. Plus, you get the chance to stand out and reach out to more customers with dedicated campaigns.
If you are thinking of branching out into print marketing for the first time or simply looking for ways to revive your marketing efforts, then you have come to the right place.
Let’s discuss how you can leverage your print marketing efforts to drive more sales and benefit your business’s ROI and brand awareness.
Make Print Assets a Part of Your Marketing Strategy
Any business entity can leverage print marketing to drive more sales whether you are a local brick-and-mortar store or a national chain. All you have to do is to map out all the ways you can integrate print marketing into your marketing strategy as a whole as you factor in email and social media marketing, content creation and other advertising tactics.
Mentioned below are a few examples of how you can incorporate print marketing materials in your greater business strategy for a campaign that’s more robust, promising and wholesome.
Creating Brand Awareness
If you are opening a store in a new location, you will probably run paid social media ads to gain exposure and traction. Additionally, it will be a good idea to introduce yourself to the local community with some fun and friendly postcards and cleverly placed flyers. If you want to make a bigger and louder impression, try placing eye-catching banners at your location. You could experiment with a few strategically placed signs as well that will garner some attention. Go old school and see how it works!
Once things go back to normal and social distancing comes to an end, businesses are likely to look into all the possible marketing opportunities to create brand awareness and visibility. When you resume to attending business meetings and conferences, it will do you good to have more than a trending hashtag on Twitter and some attractive business cards. Consider getting printing assets like brochures, stickers, flyers, loyalty cards and pocket folders. All these marketing materials will further your offline marketing efforts and help create a greater and lasting impression.
Consider Going Beyond Flyers and Brochures
When it comes to print marketing, flyers and brochures are usually the go-to options but they are not the only ones. There are dozens of other ways to help you make the most of your print marketing efforts.
If you wish to truly leverage this effective and robust marketing tool, go beyond the obvious options and be creative in your approach. Think about how you can expand and get the most out of print marketing which gives you the room to be more effective. Let us help you out here a bit with a few examples that will help harness the true potential of print marketing across businesses.
Post Cards - These are a good alternative to flyers and brochures. You can mail these to potential customers with an attractive offer along with QR codes or perhaps an important announcement.
Free Beer Mats - Perfect for giveaways, partner with beer mat printers to promote your business at events in a fun and creative way!
Business Cards - It might sound like the most obvious option but have you ever thought about how often you update your business cards? Another thing to ponder on is does your business card stand out in a memorable way? If not, you have to figure a way out how to be unforgettable.
Door Hangers - These can be hung outside the doors of both commercial and residential buildings. A great way to garner attention through top of mind marketing.
Table Tents - These will be extremely useful in bars, restaurants and other food chains as you advertise specials for the day, upcoming events while also driving customers to connect with you online.
Loyalty Cards - Award these to customers who frequent your establishment often.
Make Your Direct Mail Marketing Campaign More Targeted and Streamlined
Contrary to popular belief, direct mail marketing is alive and thriving. Reports suggest that even today, direct mail marketing is responsible for some of the highest conversion rates ranking better than some of the most prominent online marketing methods.
Be Interactive and Invite Engagement With Your Print marketing Efforts
Today, it is easier than ever to bring together the best of both online and offline marketing and create a greater impact on your business. You can leverage print marketing to drive online engagement and traffic as you integrate technology for better results. Since customers are already used to online shopping, you can divert their attention to online platforms by leveraging print marketing as you convert more leads and increase conversions online.
Print Marketing - A Powerful Tool
Don’t lose yourself into the abyss of online marketing so much so that you completely forget about the importance of offline marketing. Use the tips mentioned above as you leverage printing materials to create brand awareness, increase visibility and drive more sales!
Author Bio: Uzma is a big fan of all things nature! She loves to write about business, marketing and home improvement. On most days you’ll find her curled up with a book and a hot cup of tea! You can follow her on twitter!