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How To Optimize Your Bottom Line

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Money: the root of all evil, but it also makes the world go ‘round. Money is an essential part of modern civilization, especially when it comes to businesses. Your company’s bottom line will be making a profit, but doing so requires some thorough planning and a comprehensive overview of your finances. Here are the tips you’ll need to guarantee a profit.

Engage With Customers

Commerce is an inherently social endeavor, because it relies upon convincing consumers to buy your products instead of those offered by competitors. That means that upping your people skills and employing sales tactics will be essential for inspiring customer loyalty. Making your customer feel not like one of many but a valued member of your company’s family is crucial for making that kind of lasting connection. Casual banter, for example, is a great way to make interfacing with customers more pleasant for them, but it can also help to develop a rapport between your staff and your customers, and that makes all the difference between an occasional shopper and a lifelong devotee of your business in particular.

In addition, it also helps to give customers an incentive to choose your business over the competition. Customer reward programs can give your customers a direct benefit for staying with you, encouraging them to do so implicitly. For example, you can offer your customer a percentage of their purchases back to them in the form of store credit. Techniques like this are shown to not only inspire loyalty, but also to promote more spending overall. This technique is extremely versatile and can range from discounts to free items periodically, all of which is sure to get your customers excited to support your business.

Less Is More

On a similar note, you can also improve your company’s profit margins by charging less for products. It might seem counterintuitive, but it also stands to reason that this would be the case. Customers want to save money any way they can, and finding the lowest possible prices is the best way to do that. Undercutting your competition is therefore a phenomenal way to score some extra sales. This is also the primary reason that products go on sale periodically. By lowering prices, you necessarily give customers a better offer than they had before, and that encourages them to spend even when they wouldn’t have otherwise. On the other hand, increasing prices tends to have the opposite effect, discouraging spending. While charging more might seem like the better option at first blush, it is almost always trumped by giving customers a discount.

Likewise, it benefits business owners to pursue better prices when and where they can. Overhead expenses are the primary conflict for small businesses, because failing to earn enough revenue to cover these costs constitutes bankruptcy. This means that cutting costs is one of the most direct routes to survival and, eventually success. Restructuring your supply chain is a great place to start. By shopping around, so to speak, you can drastically reduce the costs of the supplies necessary to keep doing business. Another tactic is to simply use less of your other resources. By cutting back on the use of utilities like water and electricity, you can significantly dampen the impact of these necessary evils. Printing, on the other hand, is a business staple to this day, but you can also eliminate it from your business model entirely without much of a downside. In fact, you can expect a bit of positive PR when converting to a paperless model.


Small businesses have the deck stacked against them. With less experience and steeper penalties, it can be overwhelming, to say the least. However, there are countless resources you can use to get a leg up on the competition. These tips will help you optimize your profit margins early on, but you’ll need to remain vigilant and curious if you want to create a successful business.

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