With the entire world going online, websites are more or less the forefront of the company, as an HQ. Making sure that your website is on the top when someone searches for your company is crucial. In this article, we will discuss optimizing websites and will focus on what most growth hacking agency companies do-
- Analyze all the data
We are currently living in a digital world where everything that we do is recorded. Utilizing this data can help us predict user behavior, interests, and prospects.
Make sure that you utilize as much data that the user provides or ask them for additional data, with their permissions, of course. Look for specific patterns, which page is more accessed, how your site was found, etc.
If a lot of people know and refer to your website, then your website will automatically end up on the top. Make sure that whoever visits your website ends up buying or making use of the intended use of the site.
Find out what the audience is searching for, use paid search campaigns so that they can provide near accurate data and analytics.
- Topics Over Keywords
Keywords are more or less a thing of the past; we need to diversify beyond keywords. Dominate the topic, cover all the queries related to your products and services.
- Long and Value Rich Content
Make sure that your content exceeds or matches with that of your competitors. Search engines often use more content as more information. Also, it is crucial that the user reads as much as possible and spends more time on the website.
- On-Page SEO
On-page SEO optimizes your website when you're building specific pages. Factors like headlines, subheadlines, URL slugs, and meta tags fall into this category.
Use the primary key in your headline and the beginning as much as possible. It should also appear in the slug and at least one subheadline. Throughout the body copy, aim for .5 percent to 2.5 percent. Try not to go over the higher end to avoid looking like a keyword stuffer.
Make sure that the primary key is sprinkled throughout the content of the website, use images links related to the primary key if possible.
- Off-Page SEO
Off-page or Off-site SEO means optimizing your website via external means; these include social media marketing, ads in third-party apps, etc. that will increase your website's exposure.
More than half of internet traffic is generated through mobile phones. Search engines prefer sites that are suited for mobile view, even if the search is conducted through a desktop PC. The mobile-first view has many benefits that include location tracking.
Responsive design is also another requirement, basically websites whose designs change depending on the device on which it was accessed.
If the page takes too long to load, no would like to wait. Search engines prefer sites that load quickly, use Google's PageSpeed Insight to measure your page's loading speed in active locations.
Utilize faster and local servers to host your websites, make sure that the website doesn't require large media downloads or heavy animations that consume large data and processing power.
Search engines try to measure the authenticity of the data provided on your website through backlinks. If a high quality or popular website links back to your website for reference, this suggests that a trustworthy source refers to the data and hence can be trusted.