Health and wellness is the hot new industry to get into these days. This was already true before the COVID-19 pandemic rocked the planet and changed our perceptions of staying healthy, and now the industry is hotter than ever before. In 2018 the wellness industry was valued at $4.5 million dollars, and it's just growing. Wouldn't you like to get a piece of that pie?
If the answer is yes (and it should be), you should know that it doesn't have to be that hard to get into the wellness space. Entrepreneurs are launching supplement brands by selling vitamin softgels, protein powders, or even CBD joints and joint accessories. All you have to do is figure out exactly what realm of wellness speaks to you the most. Are you excited about finding a softgel manufacturer to make vitamin softgels specifically for women? Maybe you're passionate about supplements for athletes, or you want to create a line of child-resistant tubes so that parents can take care of themselves without risk to their young kids.
Whatever your dream, it can come true, and the Lone Star State is a great place to start. Texas is home to nearly 29 million people, according to the last census. That's one huge audience, just waiting for you to offer competitive prices and win them over. So, ready to get started? Read on for some things to keep in mind when you're starting a supplement company in TX.
If you're serious about your entrepreneurial journey, you're probably not going to be making softgels, powders, or capsules in your own home. Instead, you'll be partnering with a softgel manufacturer (or a manufacturer of other types of dietary supplements) who will be crafting the vitamin capsules or fish oil softgels for you.
This is simply the smart way to do things, but that doesn't relieve the responsibility to your customers when it comes to the potency and purity of your products. Before you get started, conduct a series of conversations with softgel manufacturing companies. Ask them about custom formulations, and whether they have experience crafting high-quality products.
If you have your heart set on softgels, you'll need to know if they've worked with softgel capsules before, and how often. Only work with someone who can prove their experience crafting tamper-proof, high-quality, dietary supplements and who can cater to your specific production needs.
Now that you know how you're going to manufacture your capsules, joints, or powders, it's time to figure out how to pack them. One thing that's very popular amongst visionaries in the wellness space is eco-friendliness, and that means less plastic in your packaging.
In the past, companies worried more about plastic tubes and bottles being durable and less about carbon footprints or plastic waste. Not anymore—the new generation is deeply concerned with the plight of the planet and are sure to favor a brand that is conscious of its impact on global warming.
Of course, you shouldn't compromise the high quality of your bottles or plastic tubes to do this. A great way to get inspiration for how to do this is to look to brands who have done it successfully already. For example, CoolJarz are pioneering pre roll tubes that are durable, child-resistant, and tamper-proof, all while using less plastic than other companies who are selling similar tubes.
Their roll tubes still leave plenty of space to enjoy the freshness of the fill material, they just use less plastic. This is an example of a perfect solution and smart innovation in the roll tube realm. Think how you can apply that approach to your dietary supplement brand's packaging, and you'll be on the right track.