Your business will be one of your greatest journeys you will have. It is considered a journey from where you are now to where you want to be in the near future. If you would like to amplify your veterinary marketing this 2022, setting goals will help you get to this point.
Here are some of the most effective and practical steps on how to set marketing goals this year!
Connect your social media accounts to your website to reach more audiences. If you still do not keep a blog, start today by writing content on how to prepare a pet during a disaster or what should be in a pet emergency kit. Schedule them during months relevant to the celebration, such as Septembeing being a Cat Month. You can come up with promotions or discounts on neuters and spays. You can work with a pet salon or sponsor an event that will invite pet owners. Talk about what is relevant to them. Bottomline is to be active adding content whether these are blog, video, or tweets that would let your audience know your brand exists.
Pet owners appreciate tokens or anything that will leave a lasting impression when visiting your clinic. You can incorporate simple or even small tokens to new customers. Regardless of its value, these customers will remember this gesture that you do to their pets and will go back to this pleasant experience. Pet pouches are also champion giveaways.
It is a necessity nowadays that businesses have an online presence. And putting up a website does not just mean adding your contact information, rates, and address. If you want to be the expert in your field, you need to grow an engaging and educational website for pet owners. This has to be updated regularly to keep the traffic rolling.
Be keen on the most critical part of a website: Search Engine Optimization or SEO. Ensuring this will turn your website into a hit and show on top results when patients or potential clients near your area need the services you offer.
Connect with Pet Store Owners
Why not? You are in the same direction in terms of wanting the same market. Connect with them by leaving your business card so their customers can always get one during their visits. But we are not just talking about pet salons or pet food shops; we also advise you to give your business cards to coffee shops or any shop. Because these places are where people frequently visit and chances are one or two will be interested in getting your card.
You want to amplify your retention program while aiming to gain more customers this year. One way to do this is to explain loyalty programs to your patients or post them on your website to explain they earn points for every visit they book to your facility. When a specific score or number of points is met, you may give them incentives such as free pet check-up or free grooming to the nearby pet store, paid by you. Anything that will make them feel you are counting on them as part of your business and essential to you.
Learn more about marketing your industry when you get a free consultation! Let us help you by contacting our number and tell us about your goals. We will make sure you get ahead with your other online competitors.