Mediocrity will never be entertained.
If you’re planning to stand against your competitors you must follow this phrase without fail.
This is the simple ideology of today's fast-paced market and brand services.
I won't say that your idea of work or business ethics are of no use but what difference will it bring if you are struggling in the rat race already.
Mediocre work is what everyone does.
To provide service is one thing but to build a reputation out of it is what marketers lack. We won't talk about how businesses and startups get shut down in a matter of days or moreover in just a week. We all know this.
To have a business and to be a quality provider are separately two different aspects of business in today's world.
If you want to stand out against your competitors -
Incorporate Unique Content
No matter how many times we mention this, but this will always be the main concern & key point for brand marketers.
Why should a customer choose you over something else? is the question that never lets brand marketers sleep.
The answer is simple - unique content.
If you can't make your target audience stop scrolling their newsfeed and click on your post, you will always be where you are. That's it.
People are there on social media platforms and search engines only and only for two reasons -
1 - Business
2 - Entertainment
Now when we speak about business, if you don't have what your audience is seeking, sorry but its an end of the story for you. Everything that you offer to your customers should be unique.
And when we speak about entertainment - most people spend a large amount of their time scrolling through their newsfeed and if they don't find you entertaining or informative, they will not like your post, they won't share it with their friends. ultimately it will bring no growth to your brand.
On the contrary, entertaining your audience has multiple benefits of branding and keep users connected to your brand.
Hence it is your duty to make sure you offer them both - entertainment and information with the right blend of content.
Know Your Customers
This is something many brand marketers fail to understand.
For example, if you sell coffee - try to understand what is that taste your customers are seeking, what is missing in your coffee that will make them fall for it even more. Do brief research, come up with amazing new ideas to sell your coffee.
Do not just be another cafe which sells coffee, where is the novelty in it. Also in retrospect, it shows that you have no vision regarding your business.
Take feedback & honest reviews about your product and services.
If you are not communicating and interacting with your customers you will never be able to know what’s on their mind? what do they want from you? And what are their real thoughts about you?
When you will speak with your customers and clients, the tastes, choices and preferences will surely vary from one customer to another and with that, you will be able to provide variety to your customers.
It isn’t that you are wrong with your business strategies but respects the advice of your customers as well.
Do not take your customers for granted and always respect your customers.
Go In Unexplored Territories
Be first in what you do. Yes, there will be a risk of loss but the if planned strategically and executed well the ROI will be high as well.
If you want to stand against your competitors never do what everyone else is doing, make your customers follow you and run the market like a game changer.
Of course, when we speak about being a game changer in the business there will always be a risk factor but you can’t just sit doing nothing and expect the situations to get better.
For this, I would advise you to get in touch with a good digital marketing & branding agency who can help you in understanding all the pros & cons of stepping into a new territory and will guide you properly. If your business is in a small town look for a branding agency in Mumbai or other metropolitan cities. They comparatively have a good client base, experience and knowledge about it.
A brand which makes the first move always remain ahead from their competitors.
Trust & Relationships
What differs Apple from its competitors? why do you choose a brand even when there is an offer & sale available on others? why is it that you feel obliged to buy something irrespective of its price and need?
Because you know a brand, you trust the brand, you bond with it.
It immediately puts a smile on your face and has secured a special place in your heart that under no circumstances you will compromise of not having it.
Because you trust the brand and its quality of service. Because the brand has a strong impression on your mind. When people will start taking your brand as more than just a service and as a part of their life and day to day work. That's when you know you’ve made it.
Mediocre work will always bring mediocre results, but if you are seriously looking for ways to make your business standout in crowd, if you want to stand against your competitors you’ll have to put that extra effort and persistently work towards your goal of standing against your competitors.