The mobile app industry has turned immensely competitive. According to an older study, only 51% of the app developers were getting profits of around $500 every month, whereas only 4% makes profit of more than $500k from the application. The companies have realized the conversion potential of an application, and a lot more money is being poured into app design and custom software development.
In order to make an interactive design, there has to be a perfect balance between the aspects that makes the user interaction easy and the latest features. Let’s discuss all those necessary elements.
An understanding of User Interaction
The users of an application normally have the same interaction pattern with the design of the application, which is very important to optimize it. While there is high potential for the app to be successful while designing the user interaction, the chances of mistakes are also significant in mobile app designs.
There are a few proven methods to optimize the user flow. These include:
· Make use of technology to minimize user effort
Because of the artificial intelligence, you can make an app with low efforts. We can take an example of a recommendation engine in the Amazon app. An intelligent engine recommends the user’s product to buy and reduces the time the user spends on the usage of apps design, encouraging the user to return.
· Avoid the clutter
The main goal is not to confuse the user. You need to make sure than every screen of the mobile app has a single major purpose. When you push too much into the screen, it makes it hard for the user to comprehend the main usage of the app. Let’s take an example of the Uber app that uses the stark contrast of white and black to make the call to action button highlighted.
· Comprehensive Design
The design of an app must be comprehensive and should be divided properly into sub-tasks. It’s a must to use the limited number of actions to use a feature of the app.
Efficient finger tap
The interaction between a user and an application starts with just a finger tap. The general touch area of the element of an app to interact well should be around 7-10mm. The developer has to keep in mind that during the design phase, the target is visible enough also, there must be enough gap between the interactive elements, and the user should hit the target accurately. All mobile apps should include interactive features in the Thumb zone.
Behavior-based design elements
There are limitations of details in the mobile app design as the screen size is very limited. During the design phase, you must ensure that the icons reflect whether they are static or clickable. The user predicts the behavior of an element within seconds.
The major rules of apparent navigation are to build a clear, visible and consistent navigation. The user must not have difficulty in navigating and the consistency should be maintained throughout the app. Try to avoid hidden navigation like gesture-driven as most of the users will find it hard. For instance, if the screen includes a navigation drawer does not deviate much from it.
It takes a few second for an app to do a task, you have to keep the user engaged at that time. A progress wheel and a progress bar is an idea little thing you can do to ensure that the app is working on their request.
A responsive and fast app is a must but you need to handle the space where the space times are more. The best possible method to do is you add skeleton screens that take the user’s focus to somewhere else and reduce the waiting time.