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How To Start a Successful Business in 2020

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Starting your own small business can be an exciting process, but it can come with its share of stress, too. This can be especially true in times of change. That doesn't mean, though, that you should necessarily worry. By taking your time and taking some steps to help ensure success, you can have a thriving small business. 

Do Your Research

One of the first things you should do when launching a business is plenty of research. Whether you focus on figuring out new ways to run a business online, like with a virtual meeting or different kinds of demographics that you could reach, it can be important to research a wide variety of things before making serious plans for your business. Additionally, you should make sure that you do research on the specific product or service you plan to offer, as well as what the demand is for that particular product.

Have a Clear Plan

After you have done your research and have a firm handle on what it is you will be selling and know that there is a demand for it, it is time to begin formulating a business plan. Although some may think that it would be easier to wing it and go off of instinct when it comes to their business, the reality is that having a business plan can have many benefits, and can help protect a new business from falling into many pitfalls throughout its early stages. Beyond that, for those that intend to seek out loans, many financial institutions may expect some kind of formal business plan to be submitted to them when you apply for a loan. 

Take Your Finances Into Consideration

Once you have a business plan in mind, the next step is usually figuring out how you're going to fund your business. While some may be able to finance their new business out of pocket, many will have to find other ways to acquire the funds they need. Some common options are loans, investors, business lines of credit, and different kinds of crowdfunding. The kind of funding that will work best for you can depend on a variety of factors, from what you plan to sell, to how good your personal credit is. 

Pick a Business Structure

When you are deciding how to fund your business, it is often also necessary to consider what type of business structure you want to go with, as well. There are two main types of business structures that new business owners go with. They are a sole proprietorship, and a limited liability company, or LLC. A sole proprietorship tends to work best for entrepreneurs who have a small operation and will be doing much of the work themselves. If you plan on having other employees right away, a LLC may be a better option for you. 

Gather Your Team

Once you've chosen a business structure and taken care of your financing, if you plan to have employees, now is the time to start looking for your team. Having the right employees is always important, but it can be especially important for those starting their own small business. This is because starting a business can take a lot of dedication, not just from the owner, but from everyone involved. Because of this, seeking out people that are not only skilled in their field, but who are also enthusiastic about what you're doing and ready to put in the effort to help your business grow can make a big difference for your business as it gets off the ground. 

Promote Yourself

After you have started looking for and gathering your team, it's time to start thinking about how you're going to get the word about your business out there. Although self promotion and advertisement may seem daunting at first, the reality is that it can be simple and affordable to do. One way to advertise without having to break the bank is by taking advantage of social media. Social platforms offer the opportunity for you to reach a wide scope of people and inform them about your business. Another way to promote yourself is by partnering with other local small businesses, and finding ways to support and spread the word about each other. 

The Bottom Line

Starting a small business can be exciting, and it can be a great opportunity for both personal and professional growth. However, starting your own small business may not always feel easy. This can be particularly true in times of change.


That doesn't mean, though, that you should necessarily feel worried. With a little effort and plenty of research, it can be possible to build a thriving business.

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