In recent years, social media has taken the world by storm. There are numerous platforms that people of all ages use on a daily basis. Staying connected is as easy as picking up a tablet or smartphone. This change in connectivity has changed the business industry forever, and it is important that you are staying in the loop. You should have a social media presence for your business that is planned and well executed. If you do not, you are at risk of competitors taking on more potential clients than yourself.
When potential clients are looking at your web page or social media posts for the first time, they are likely trying to find out what types of products and services you offer. Once you have your sales forecast for the year, this is a great opportunity to promote any sales and special offers that you have. Of course, make sure that you make your business location and hours easy to find on all platforms. This helps secure a steady flow of new and existing customers. Make sure that you include a sense of urgency with your promotional posts; for example, you can list that "this offer will not last long."
Interact With Potential Clients
Several social media platforms allow users to send chat messages to each other. You may have potential customers message you asking about products or services. It is important that you reply to these messages in a timely and professional manner. After all, you might not be the only business that he or she has contacted, and you want to make sure that you are able to make a great first impression. You can assign a certain member of your staff to handle social media messages, or you may assign a specific social media platform to each staff member.
Update Existing Clients
Social media can be great for engaging new customers, but it is also important that you do not forget about your existing clients. They need to know how much you value their patronage of your business. You can follow their personal pages and like what they post. You can even ask them to leave reviews for your business page, and you can also update them about location changes, hour changes or new employees through your social media platforms.
Stand Out From the Competition
According to Forbes.com, 90% of patrons admitted to searching for business reviews before going there for the first time. This statistic shows just how important it is that you stand out from competitors in your area. Positive reviews are essential for even getting people to walk through the doors, so if you know a client has had a positive experience, ask for a review. You can make this simple by sending a link to his or her email address and asking for a follow-up a few days later if you have not gotten a response.
Boost Your Posts
Many social media platforms do some of the marketing work for you. You can often pay a fee and have your social media posts "boosted." This allows them to reach more people in a shorter time frame. This can be a very effective marketing strategy, and though you have some costs upfront, you will make them up by reaching more potential customers. If you are skeptical of this marketing scheme, try it out for a few months and see the difference it might make. It is important, though, that you consistently post so that people will be drawn to your page.
The face of business is constantly changing in the modern world, and it is important that you do your part to keep up with the times. If you are struggling with keeping your social media strong, consider assigning this task to your marketing manager. It is such an integral part of business success, and it is worth the effort to manage it well. Brainstorm today to find out how you can boost your marketing efforts with social media.