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How You Can Best Optimise Your Website and Make it Work for You

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There's something that not many website and business owners often do, and it may be one reason why their website isn't as successful as they would like it to be. If you are a website and business owner and are wondering why your website doesn't seem to be attracting more visitors or doesn't seem to be retaining visitors and giving you the profit and leads you expect, you may have to take a step back and assess your website in a different way. In other words, look at it from the eye of a visitor, not as a business owner. Try to see your site from the perspective of a first-time visitor, and you may be surprised to learn that it is different from what you have perceived. But apart from this, there are many other ways through which you can optimise your website as well. So what are these ways? Let’s find out.

·         Be consistent and familiar with your call to action

One way through which you can have a more effective website is to be consistent and familiar to your audience. Think carefully about how users navigate through your site; even if you come up with a specific flow, this doesn't mean that all your visitors will land on the same web page and give you the conversion you need. They may, for instance, choose to browse through your website first. If you have an e-commerce site, for example, try not to change your call to action from one page to the other. Be consistent with your call to action. Rather than saying ‘Check us out now’ on your home page and saying ‘Buy our products today’ on another page, simply stick to one particular call to action. This makes you more consistent and familiar to your visitors. Choose one specific call to action and use it on all your pages. It could be as simple as ‘Buy now’ or ‘Learn more’ but oftentimes simple is best as it reinforces your call to action more easily.

·         Pay attention to SEO

Even if you design the best website, it still all comes back to your SEO campaign and strategy – and this is something that experienced website developers and designers like Expre know all too well. Almost every user’s experience on the net will begin with search engines, and this means that your SEO campaign and strategy needs to be on-point. It's not just about adding in a few keywords and phrases to blog posts, either. Many companies today, for example, pay particular attention to SEO strategies such as social media marketing, on-site optimisation, creating the right content for links, and mobile search optimisation.

Another highly-useful SEO strategy is local search optimisation, while there is also link-building and the monitoring of links. On-site optimisation, in particular, is highly relevant, and it is connected to your website design, so make it a point to assess your elements on-page. One thing you can do, for example, is to develop an XML sitemap, which makes it a lot easier for crawlers on search engines to analyse your website's content. Here's another tip: when you are in the process of having your website designed, make sure your website's architecture adheres to a logical and practical hierarchy, too.

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