If a picture is worth a 1000 words…

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If a picture is worth a 1000 words, then how can you put a figure on a video? The saying couldn't be more true, and it's never been easier to create a video than it is today. Whether you're demonstrating an idea through motion graphics or capturing a moment in time with a short clip, the right video might just be what you need to take your business to the next level.

There are many different ways to create a video now, and new tools are being introduced all the time. The equipment needed to make your own videos is so affordable that you can literally start producing videos for a small investment. However, most businesses are looking for professionally produced video clips, and if you do need to hire the services of a professional, video production can quickly become expensive. Therefore be sure that the cost of producing a video isn’t prohibitive to your business in the long run.

Here are some if the ways in which videos can help your business.

Animation could offer a more cost-effective solution

There are plenty of easy-to-use animation tools out there, and they can help you create animated marketing videos weeks or months before you need them. Whether you're looking for a storyboard, a breakdown of scenes, or an animatic to help refine your idea, finding the right tool for your project is key.

Increase social media engagement

When you're using animation to enhance your videos, it will be much easier to spread your message through different social media platforms. Your videos will naturally attract more visitors, and they'll enjoy learning how you can help them solve problems while being entertained at the same time.

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Distribute your message far and wide

Just because you're making a video, doesn't mean it has to be a single upload. You could create a short teaser to share on Facebook and Twitter, release the full video for people to watch on YouTube, and even distribute it through other social media platforms.

Give your message more weight

Animated videos can have an emotional impact that live-action videos often lack. While some people are more likely to invest in a product or service that they can see and feel, others would rather have a detailed explanation before they make a decision. Don't forget that every video you create will have an impact on your business—the trick is knowing how to craft the right one for the job at hand.

Increase brand awareness

A simple video can get your business noticed everywhere online. Whether you're using it for a press release or a new product announcement, you can use animations to help promote your brand. In fact, animation is an excellent way to make the message stand out from other marketing campaigns.

Share ideas and feedback with your customers

The next time you're brainstorming business ideas with a group of friends, think about how they would take in the information. Would they just read it off a piece of paper or would they want to see it in action? Before you hit send, consider creating a short animated video that can boost engagement on social media platforms such as Facebook and Twitter.

The sky's the limit when you think about all of the different ways in which animation can help your business. The right video can help you get your point across to a large audience and give your business a boost in exposure. Animation has long been used to create entertaining videos and now it's being used by businesses of every size to take their services to a new level. Keep these tips in mind so that you're ready whenever inspiration hits.

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