In the world of creativity and big data, companies are under pressure to focus on data-driven strategies. However, companies that do not think about how design influences consumer’s perceptions are at risk of losing customers before they even step in the door (usually digital). Nowadays, every business is using the creative design whether its online print shop, software house, IT company or grocery store.
As a company continues to compete in today's marketplace, it must change its entrepreneurial mindset by focusing on numbers, focusing solely on data and design.
Why creative design is important
Creative design says the story and commutes with the customer. While communication is an essential part of business and photos can say a thousand words, which is a fact.
It is also essential that your target audience and customer segment should understand what your company is approaching and everything that comes into contact at every point of contact (from websites to social media accounts, email and other locations). Companies that are not focusing on this point cannot lead in the market industry to increase the sales and therefore cannot sell and grow.
Similarly, creative design is also part of Visuals as well. Visual impact the most compelling way to give viewers a lasting brand impression because they are so direct and immediate. More importantly, the brain of individual store images 60,000 times faster than word processing and 93% of human interaction is also visual.
That is why great creative design and visuals are so important in business strategies. A well- design concept must flow flawlessly through all of your company's marketing concepts, from the product packing, logo to the label, from websites to the content and blogs and posting of social media. While, a creative design helps the company to develop a lasting impression of the company, create a brand image, carry out company’s key messages, tell a story, and build consumer confidence and trust which eventually make a more extended connection with customers.
Design-driven project succeed
According to Adobe, this strategy is a design advantage because it recognizes that design motivated companies have the best revenue growth potential and are ahead of their competitors.
Why? The reason is by focusing on visual interactions from the outset, design-based companies can attract more engaging customers early in their lives. Nowadays, this is increasingly happening on the web, especially on social networks.
Indeed, with the advent of the digital age, content marketing and social media marketing are more critical, and companies need to embrace these strategies if they are to continue to engage with the market. One should recall it that, first of all, social networks have become platforms of visuals. Even Twitter was born initially as a text messaging platform, but as the Internet has received many updates over the years, it is now full of videos and photos.
All of this has also led to around 71% of companies saying they created wealth marketing and social media assets ten times more than a few years ago. Similarly, many customers want - yes, they can expect - to get incredible content from online brands.
The designer of “Kleiner Perkins Caufield & Byers” says: “Big companies are at the forefront of design. Others do not want to invest in design because they think that design cannot be measured or associated with return on investment. Business is not working as usual. They should be focused on more mature, better and faster industries now need to adapt thinking and design as a key factor in the price gap". There is a lot to prove: according to the design management organization, design centres have outperformed the S&P index by 219% over the last decade.
Coordinate design and business and brand
Whatever the content is, an excellent creative design combines text, pictures, typography and a functional layout to get the results you want.
It is no incident that the Internet has moved from a root of text-centric to a system of picture and video centres.
The website of company may be fun to talk to, but unless you reach your web audience in a compelling (i.e. visually) way, no one wants to know more than read your "About Us" site.
Creative design can communicate
Images can convey complex information quickly, accurately, and memorably. Of course, the photos you use must be relevant to your brand and designed to appeal to your target audience, no matter where they are. However, creative design is not only aesthetic but also extends to innovative concepts or illustrations. The excellent design aims to translate the process of creating beautiful and captivating visual effects that customers love in real business, even branding.
To do this, the company needs to embrace a design mindset and start visually thinking about the exact reasons behind the market and how to convey that thinking through creative design.
You may need to hire a creative team to realize your vision. But whether you can sync your creative design with your company's internal strategy or need outside help, you must begin to deepen your brand and product core, and from there, from packaging to websites and social media channels, tell your story visually in every aspect.
Creative design brands can flood consumers and prospects with a broader and more emotional idea that get support at all stages of the business. Remember that a trademark is not just a logo, slogan, product or website; it is a crucial element of your business, your personality, and a combination of all the values, standards, ideals and attributes your business embraces. Essentially, branding is not just what your business says or does, but what you make your customers feel.
Let's look at an innocent example.
Everything from playful packaging to kid's labels, colourful websites, blogs and social media, and a commitment to sustainability and transparency - Innocent is a soft drink company that has a real sense of brand identity. He knows how to use creative design to transfer that knowledge to all his assets.
An excellent creative design can tell stories. Also, if it is consistent with all brand contact points and if potential customers and customers meet the brand both online and offline, it can lead to a unified and consistent customer dialogue. and prospective customers.
As discussed above, Creative design says the story and commute with the customer. It is undoubtedly the main advantage of using business strategies. From packaging to websites, blogs, Instagram, Twitter, and Pinterest uses creative design to tell stories and generate a unified brand to create emotional relationships with customers every step of the way. Design is really at the heart of its business strategy, and wherever and how the company communicates with the brand, companies use it to create memorable experiences for consumers.