As other digital marketing tactics have grown, the question of “is email marketing still important?” has arisen.
Yes, in a word. Developing a solid email marketing plan allows you to engage and interact with your target audience in a personalized manner while also increasing revenue at a low cost. Email marketing solutions, like other platforms and media, allow your company to reach clients more easily than ever before.
Here are my top nine arguments for email marketing's importance and how it might benefit your business:
1. Maintain communication with your target audience.
Emails can help you keep in touch with your customers. Consumers may check their email whenever it is suitable for them. It may make them feel as if you are thinking about them. This email may simply say, "Hi, we're thinking about you, here's a wonderful offer!" or "Here's a rundown of what's been going on around here in recent weeks." Those who have subscribed to your email list have already agreed to receive these messages. So they'll probably love these emails (as long as you provide them something worth reading), and it'll increase consumer engagement.
2. Communicate with customers in real-time
Mobile devices are increasingly being used Mobile devices were used to open 54 percent of all emails, according to Litmus. This is essential and should be taken into consideration when planning any marketing strategy. by customers to access not only emails but also other forms of media and information. Furthermore, well-designed emails convert at a higher rate on mobile than any other media. Hit 'em while you're on the move!
3. Emails elicit responses.
An email has been a medium of communication for a long time, nearly 40 years in fact. An email has quickly become one of our primary modes of contact as the years have passed. We've all been taught to respond to emails in some way. Whether it's to reply, forward, click through to anything else contained within the email, delete, buy something, or sign up, the options are endless. We usually respond to emails in some way. Knowing this, you may use email to encourage individuals to visit your website, call you, or take any other action. In fact, email marketing was responsible for almost 25% of sales last year.
4. Email marketing is simple to track.
After you've sent out your email campaign, most email marketing solutions allow you to follow what occurs next. It is possible to track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. This offers you a better idea of how your email campaigns are performing and which ones need to be tweaked or eliminated entirely. These figures should not be overlooked. They're a crucial component of your overall internet marketing strategy. While numerous research and surveys suggest "ideal" figures to aim for, it all depends on your sector and target audience. If your clients not only desire but also expect daily emails, you should provide them what they want. Sending too many emails to customers who don't want more than one per week, on the other hand, will boost your unsubscribe rate. It all comes down to getting to know your clients and giving useful material.
5. It is cost-effective.
Yes, we know you've been waiting for us to comment on this. For less than a penny for each message, you can reach a big number of people. With email marketing's low cost per (potential) conversion, I'm not sure why every organization doesn't participate or engage more frequently.
At SendGrid's Platinum Marketing Email level, email marketing services like SendGrid cost $0.0006 cents per message. You can send up to 12,000 emails per month for free with Mail Chimp. Larger monthly plans for bigger enterprises with up to 600,000 subscribers are also available, as well as high-volume sender plans for anything above that. Vertical Response, another email marketing firm, offers free email marketing up to 4,000 emails per month and 1,000 email contacts.
Subscription services are also available for high-volume senders.
So, while there is a big return on investment, it could be a good idea to engage someone to handle these efforts. Your organization would spend roughly 152 hours per year handling a 15,000 email database, according to Shout It Out Designs. This would entail email composing, drafting, scheduling, sending, and other chores, as well as handling any questions about offers, missing coupons, or other issues, and database maintenance, which would include adding and deleting members, updating information, and other chores.
6. Makes it possible to send messages to specific people.
Let's speak about the importance of email marketing in terms of lead nurturing - often known as email lead marketing. The essential point is that your potential consumers are at various phases of the purchasing process. Some are in the consideration stage, while others are in the research and comparison stage, and yet others are ready to buy. Buyer personas can assist you in determining what type of content to develop for each step.
Businesses can more effectively target these categories by segmenting these clients into appropriate email marketing lists. Customers require knowledge to progress to the next stage of the buying cycle, and the correct content may help them do so. It's all about getting these leads down your sales funnel as efficiently as possible, rather than as soon as feasible.
7. Boost brand recognition
No, social media isn't the only method a company can use to increase brand awareness. Having a customer's or prospect's email address indicates that they are interested in your company. By keeping top of mind, email marketing allows you to increase that degree of interest and brand awareness.
This does not imply that you should send four daily emails to each and every consumer. That's a terrific way to have customers dislike you... Instead, use email marketing to highlight your involvement in the community. Businesses sometimes utilize email marketing to try to sell, sell, sell their products while completely ignoring the impact of brand recognition. They're also preventing the ultimate prospect of gaining customer trust and giving their business a sense of personality by doing so.
8. It's also timely.
If done correctly, one of the advantages of email marketing is that it can help you sell your products. It's critical to make use of all available client data and information. Sending clients a birthday offer or informing them that their favorite dish is half-price is far more successful than simply sending them a menu.
Seasonal offers can also be included in this email marketing plan, allowing you to promote a Christmas special or an annual sale. Create a sense of urgency for any offer clients are more inclined to buy when a deal is about to expire.
9. Almost everyone uses email.
According to a Hubspot poll, 91 percent of consumers utilize email. That alone should persuade you to investigate the tool. Unless your industry makes up the other 9% (hint: it doesn't), email is a fantastic way to communicate with clients. You can not only send them discounts, special offers, new items, and other information, but they can also share and forward those emails to anybody they choose. Encourage customers to share offers as much as possible with a strong email marketing plan. Do you recall the concept of brand awareness?
Email is especially important in the B2B industry, with 73 percent of organizations using it as their primary mode of communication.