Instagram's popularity is unquestionable! Though there’s one common that comes to the mind of every start-up, how to market the platform or how to unleash the opportunities that can prosper the business? Well, we suggest doing it through the marketing campaign; launch a campaign that can effectuate a cohesive community, supporting your brand and products for a lifetime. The article covers all the details a marketer should know, including ins and outs of the channel.
What is Instagram marketing?
When a brand harnesses its capabilities on Instagram to widen the audience or create brand awareness of the brand to generate more sales or leads is referred to as Instagram marketing. The platform is highly flexible giving opportunities to every business to connect to their audience, employing both paid and unpaid options. Many brands are bent on buying Instagram followers to strengthen their brand to influence more people. However, be sure to count upon the agencies that have the breadth of knowledge and are adept at boosting you4 online exposure using legitimate practices.
How should I market my brand on Instagram?
This is one of the critical questions that must be answered so marketers can understand the importance of everything from why switching to a business account to what role Instagram analytics play in the overall growth of your Instagram handle.
- Get a Free Instagram account
Create a business account in the first place to gain the maximum advantage from the platform. In contrast to this, if you have built a personal account, consider transitioning the pre-existing personal account to a business account. To do so, click on the three-bar expansion button, appearing at the top of the profile, and then select the setting wheel. Now here, you can turn the simple account into a business account.
- Customize the Instagram business profile
It’s time to customize your brand to drive it towards success, there are certain awesome features that you should take advantage of.
- When creating the profile, be sure, you are incorporating email address, physical address, and phone number wisely.
- A grouping appearing as circular topics under the name is a simple way to tell what your brand is all about.
- Don’t forget to take the benefit from, call to action button – the button allows users to take specific actions, like making an appointment, booking a reservation, and more.
How to create an Instagram marketing strategy
Whether you are a noob or planning to revamp the existing marketing strategy, the following factors help you to come up with a deliberate and winning strategy.
- Define goals
Defining what your aims are beforehand is extremely crucial. You should know what you want to achieve. Decide what you want, more followers, more leads, or simply want to broaden your brand image.
- Keyword research
A digital campaign is impossible to work out for you unless it is backed up by comprehensive keyword research. Although it is a visual platform where discovery occurs in the form of Hashtags, and there is also no denying that the platform relies heavily on keywords to help users find relevant content.
- Know what the target audience is
Instagram’s audience is in billions, you need to be very clear about the segment of audience you want to grab the attention of. You can streamline the overall marketing process just by having a clearly defined audience.
- Do competitive analysis
Diving deeper into competitor data gives you an idea about their performance or what key strategies have been working out for them. Gain a realistic view of their best performance and tailor the strategy accordingly.
Post content consistency
When you have designed a winning marketing strategy and built out a customized profile, the next important task is to start posting the content at the peak time – peak time is referred to as the time of day when most of the audience is active and ready to engage. Apart from what to post, when to post, and its aesthetics, certain elements like color psychology also play a role in content marketing as a specific color always incites a specific emotion. More so, engaging, funny videos are a sure-fire way to draw the attention of the audience towards your content or brand.
Instagram Marketing Effectively
Instagram Marketing is a revolutionary form of online social networking, which entails promoting a particular brand on Instagram as quickly as possible. This powerful social networking platform allows brands to connect with a huge audience, boost brand awareness, and increase sales overnight. Instagram also facilitates maintaining ongoing relationships with prospective clients and customers. In fact, Instagram is fast becoming the leading location for online advertisements, with users posting up to 5 links per photo. Moreover, Instagram Marketing is not only a preferred outlet for advertisers; it has also become a good platform for businesses of all sizes to promote their brands, and make their presence felt by users around the world.